This course is geared toward operating a multi-use, public facility, similar to Madison Square Garden (NYC), GIANTS Stadium (Sydney, AUS) and Utilita Arena Birmingham (UK). Multi-event arenas play host to sporting events, concerts, conferences, et al. and must be managed ethically and efficiently in order to be profitable and satisfy the millions of stakeholders served. This course will introduce topics such as contracts, sponsorship, security, insurance, public relations, broadcasting, media, fan engagement, and others that guide informed facility and management decision making.


您将获得的技能
- Event Planning
- Budgeting
- Business Analysis
- Facility Operations
- Contract Management
- Facility Management
- Event Marketing
- Data Management
- Safety and Security
- Community Outreach
- Risk Management
- Customer Engagement
- Business Strategy
- Promotional Strategies
- Hospitality and Food Services
- Legal Risk
- Event Management
- Relationship Management
- Operations Management
- Data-Driven Decision-Making
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有5个模块
This module covers multiple uses of public assembly facilities, including the importance of ownership and management considerations plus community impacts.
涵盖的内容
3个视频3篇阅读材料1个作业
The content of this module includes legal considerations when contracting tenants of multi-event facilities. It also covers facility operating models, insurance policies, and risk.
涵盖的内容
4个视频1篇阅读材料1个作业
This week, students will be exposed to how management uses data to drive performance and revenue.
涵盖的内容
3个视频1篇阅读材料1个作业
This module explores the segments within event management.
涵盖的内容
6个视频1篇阅读材料1个作业
This module provides insight into a job search in the sports industry.
涵盖的内容
2篇阅读材料1次同伴评审
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师


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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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