Is Introduction to Sales and AI Fundamentals suitable for beginners?

Yes. This course introduces foundational sales concepts and AI-assisted workflows with no prior sales or AI experience required.

What tools will I use in this course?

You’ll use Microsoft Copilot alongside business communication and presentation workflows to create AI-assisted sales content and customer messaging.

How does AI support sales communication?

AI tools can help personalize communication, streamline content creation, improve workflow efficiency, and support customer engagement while maintaining authentic human interaction.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Introduction to Sales and AI Fundamentals

本课程是 Microsoft AI-Powered Sales & Relationship Management 专项课程的一部分

位教师： Microsoft

包含在中

了解更多

4个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Identify the stages of the sales process and common sales approaches
Apply AI-assisted communication and content creation workflows using Copilot
Create value propositions and personalized customer messaging strategies
Explain foundational AI concepts and their role in modern sales operations

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本课程是 Microsoft AI-Powered Sales & Relationship Management 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有4个模块

Build foundational sales knowledge while learning how AI tools can support communication, customer engagement, and workflow efficiency in modern sales environments. This course introduces the core stages of the sales process and explores how AI-assisted workflows can enhance productivity without replacing human relationship-building skills.

You’ll examine sales channels, customer communication techniques, value proposition development, and presentation strategies while using Microsoft Copilot to create personalized communication and sales content. The course also introduces foundational AI concepts and explains how AI tools support sales workflows, customer insights, and business operations. As you progress, you’ll practice creating AI-assisted communication templates, refining prompts, tailoring customer messaging, and integrating AI-generated content into presentations and CRM workflows. By the end of the course, you’ll understand how to combine foundational sales techniques with AI-enhanced productivity tools in professional sales environments. By the end of this course, you will be able to: - Describe the core stages of the sales process and apply them to real-world customer engagement scenarios. - Identify and use appropriate sales channels and communication techniques to build and maintain customer relationships. - Develop clear value propositions and tailor messaging to specific customer needs and contexts. - Use Microsoft Copilot to create personalised communication templates, sales content, and presentation materials.

单元详情

Enhancing Lead Generation with AI introduces the foundational principles of sales and demonstrates how AI tools, such as Microsoft Copilot, can enhance, rather than replace, human-driven selling. Learners will explore the stages of the sales process, from prospecting to closing, while comparing traditional workflows with AI-augmented methods to identify where technology adds value. The module also examines various sales channels and approaches, enabling learners to understand how to select, design, and adapt strategies across diverse products and markets. By integrating Copilot into practical exercises, learners will develop a balanced perspective on using AI for efficiency and insight while preserving the human connection essential to successful sales.

涵盖的内容

6个视频3篇阅读材料7个作业

6个视频总计30分钟

The Evolution of Sales Process Management6分钟
Mapping Sales Processes With and Without AI5分钟
Channel Strategy Success Through AI4分钟
AI-Enhanced Channel Analysis5分钟
Approach Adaptation for Maximum Impact5分钟
AI-Assisted Approach Selection5分钟

3篇阅读材料总计45分钟

Fundamentals of the Sales Process15分钟
Strategic Sales Channel Development15分钟
Sales Approach Methodologies15分钟

7个作业总计165分钟

Create Sales Process Comparison30分钟
Sales Process Fundamentals15分钟
Channel Strategy Development and Critique30分钟
Sales Channel Mastery15分钟
Approach Strategy Iteration30分钟
Sales Approach Excellence15分钟
Understanding Sales Principles Assessment30分钟

Enhancing Communication with AI focuses on leveraging AI tools to enhance communication effectiveness while maintaining authentic relationship-building capabilities. Participants will learn to route all content creation and personalization through Copilot, master prompt iteration techniques for tone and audience alignment, and develop systematic approaches to AI-assisted communication excellence. The module emphasizes maintaining professional authenticity while dramatically improving communication efficiency and personalization at scale.

涵盖的内容

6个视频3篇阅读材料7个作业

6个视频总计23分钟

Transforming Sales Communication with AI4分钟
AI-Enhanced Communication Development4分钟
Content Creation Revolution4分钟
Copilot Content Creation Workflow3分钟
Personalization That Drives Results4分钟
Building AI Communication Templates3分钟

3篇阅读材料总计30分钟

Foundations of Professional Sales Communication10分钟
Strategic AI Content Creation10分钟
Advanced Customer Communication Personalization10分钟

7个作业总计165分钟

Communication Strategy Development30分钟
Communication Fundamentals15分钟
Personalized Content Development30分钟
Content Creation Excellence15分钟
Template Library Development30分钟
Communication Customization Mastery15分钟
Enhancing Communication with AI Assessment30分钟

Product Knowledge and Value Creation strengthens your ability to understand, articulate, and communicate product value with clarity and confidence. You’ll learn how to extract accurate product features using AI tools, translate them into meaningful benefits for different customer personas, and build compelling value propositions that resonate with diverse buyer priorities. Through hands-on practice, you will design AI-enhanced presentations, tailor customer-specific sales messaging, and integrate Copilot, PowerPoint, and CRM workflows to support polished and professional sales communication. By combining AI efficiency with human judgment, you’ll develop systematic approaches to product expertise, customer-focused pitching, and presentation delivery that support strong customer engagement and help advance opportunities through the sales pipeline.

涵盖的内容

6个视频3篇阅读材料7个作业

6个视频总计25分钟

Product Knowlege as Competitive Advantage5分钟
AI-Enchanced Product Analysis and Validation Using Copilot4分钟
Value Propositions That Convert5分钟
AI-Assisted Value Proposition Creation3分钟
Presentation Excellence in Action6分钟
AI-Enhanced Presentation Creation and Delivery3分钟

3篇阅读材料总计60分钟

Strategic Product Knowledge Development15分钟
Strategic Value Proposition Development30分钟
Strategic Sales Presentation Development15分钟

7个作业总计210分钟

Product Feature Analysis and Validation30分钟
Product Knowledge Fundamentals30分钟
Persona-Based Value Proposition Development30分钟
Value Proposition Excellence30分钟
Presentation Development and Peer Evaluation30分钟
Presentation Delivery Mastery30分钟
Product Knowledge and Value Creation Assessment30分钟

AI Fundamentals for Sales establishes essential AI literacy for sales professionals, moving beyond tool usage to a deep understanding of how AI works, what it can and cannot do, and how to maintain quality and effectiveness when integrating AI into sales workflows. This module transforms learners from passive AI users into strategic collaborators who leverage AI strengths while providing critical human oversight.