Measure Engagement Drivers

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Measure Engagement Drivers

本课程是 People Data Foundations: Metrics & Visualization 专项课程的一部分

位教师：Coursera Support

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深入了解一个主题并学习基础知识。

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2 小时完成

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2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Calculate an engagement index using survey data.
Identify focus areas by evaluating driver-level scores.
Document findings using AI-assisted communication for stakeholders.

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本课程是 People Data Foundations: Metrics & Visualization 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

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该课程共有2个模块

When your CEO asks "Is our engagement score good or bad?"—can you answer with confidence? This course teaches you to build a trustworthy engagement index that combines favorability, participation rate, and eNPS into a single picture executives can act on. You'll learn why participation rate determines whether your data is reliable, how to identify the two drivers that need the most attention, and how to document findings in stakeholder-ready language using AI assistance. Through realistic role plays where you defend your methodology to skeptical VPs and coach dialogues where you navigate competing priorities, you'll develop the evidence-based communication skills that distinguish analysts who influence decisions from those who just report numbers. Designed for HR professionals who want to move beyond survey administration to strategic workforce insight. Basic spreadsheet familiarity helpful; access to free ChatGPT or Claude recommended.

In this module, you'll discover what makes an engagement index trustworthy and learn why combining favorability, participation rate, and eNPS gives you a more complete picture than any single metric alone. Through a discovery role play, you'll experience the gap between gut-feel assessments and data-driven measurement before learning the mechanics of each component.

涵盖的内容

4个视频1篇阅读材料

In this module, you'll move from calculation to interpretation. You'll learn how to identify the bottom two drivers from engagement data, prioritize which issues to address first, and document your findings in stakeholder-ready language using AI assistance. The capstone role play proves you can complete the full workflow from data to documented recommendation.

涵盖的内容

3个视频2篇阅读材料1个作业

3个视频总计18分钟

Identifying Your Focus Areas6分钟
The Complete Workflow: From Data to Documented Recommendation9分钟
Your New Skill: Evidence-Based Engagement Measurement2分钟

2篇阅读材料总计20分钟

Documenting Engagement Findings for Stakeholders10分钟
Building Your People Analytics Practice: Resources & Next Steps10分钟

1个作业总计30分钟

Final Assessment30分钟

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