This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

I am happy to join this course, as I have provided golden and valuable information, especially in the field of advertising campaigns analysis

This course has changed my perception about Social Media Marketing Campaigns. Its an entire world out there waiting to be explored. An absolutely fantastic course that has given me the right mindset to go deeper into the social media marketing field. Loved it!

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

Valuable insigts. This is truly a course that's sharing value in spades!

Very useful course. Probably the best of all courses in specialization!

Amazing inputs on the Metrics to Measure the effectiveness of the ads

Meta Social Media Marketing Coursera Review I cannot recommend these courses, and I would not personally repeat them. They are certainly not worth the subscription costs on Coursera. They might be worth auditing for free, but I think that depends on your background. Personally, there is better information out there elsewhere. The introductory courses included only basic information on social media that most people already know or would find easily on their own. There was occasional helpful info later, but you really have to sift through the course for it. Assignments don’t have real, helpful critique. I would recommend going to a real social media manager for professional feedback. The exam was such a pain. I don’t believe the course properly prepared for it. The questions were also poorly phrased sometimes, and the only times available were extremely inconvenient. Start your own account. Find free resources. Get professional feedback from people actually working in this field.

Incredibly unprofessional, outdated, and scammy course. They are showing a lot of outdated features from 4 years back. 1/3 of the course is just talking the same all over again to generate more minutes and I guess get more money from Coursera or whoever is paying them for that. I am surprised that the meta authorized that scam. The cringy formula in the middle with that dude fake smiling during weird moments. Overall waste of time made by lazy people to get easy money (and I finished it all including the certificate). Oh, and they have even grammatical mistakes in tests XD.

zero stars Meta disabled my meta account as soon as I made it and can not complete the course. No customer service options from Meta or Coursera

Insightful! Brought out the analytical skills within me...gain more knowledge on how to calculate ROAS CAC CPC LTV ROI which are prerequisites to making an inform decision on your campaign results. I further have a foundation to make a better presentation of my campaign objectives to stakeholder, and prepare a more useful advice on how to set-up a future plan as a Media Buyer. Am so glad an happy to have embark on this learning path, and prepared to take the next step to grab a global meal ticket as a certified META digital marketing associate!

To measure and optimize a social media marketing campaign, begin by setting clear goals, objectives, and key performance indicators (KPIs) to track. Utilize analytics tools to monitor engagement, reach, and conversion metrics across various social platforms. Regularly analyze the data to identify trends, successful content, and areas for improvement. Adjust your strategy based on insights gained, experimenting with different content types, posting schedules, and targeting approaches

A very complete course with the new trends and news of digital marketing. We provide ourselves with tools and advice that make our work an experience of creativity and personal growth. Thanks a lot!

what a great course it includes lots of details and it makes you understand the entire aspects of the social media marketing , which not only focuses on paid ads but also on organic ads

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

Great course, as all the other ones in this specialisation

I have to say this course is absolutely wonderful!!

The best course for measures kpi and presentation

It's a perfect course with a lot of insights!

Great course. Very well explained