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学生对 Emory University 提供的 Marketing Channel Benefits 的评价和反馈

4.5
53 个评分

课程概述

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options....

热门审阅

VR

Apr 20, 2022

Incredible course to learn about Marketing Channels and how to use them properly in a business. The course is explained really well and with great examples.

AA

Feb 15, 2023

This course is both interesting and useful. I only recommend you watch the videos on 1.25x or 1.5x, because the professor speaks a little slow. However it is clear she knows a lot about the topic.

筛选依据:

1 - Marketing Channel Benefits 的 11 个评论(共 11 个)

创建者 Vijaya S

Jan 13, 2022

The quizes are poorly designed. 100% of the answers have to be correct to pass in contrast to 80% stated.

Entire video content is repeated in Week 4.

创建者 anakakawa2703

Feb 16, 2023

This course is both interesting and useful. I only recommend you watch the videos on 1.25x or 1.5x, because the professor speaks a little slow. However it is clear she knows a lot about the topic.

创建者 Valeria L C R

Apr 20, 2022

Incredible course to learn about Marketing Channels and how to use them properly in a business. The course is explained really well and with great examples.

创建者 ELI

Sep 9, 2022

Good and easy to understand, but there are some errors in the quizzes.

创建者 Michael K

Oct 23, 2024

Its quite informative, the training content is simplified and flavored with real examples

创建者 Md. H

Feb 26, 2024

it was really great experience , thanks course era give me financial aid

创建者 Miquele S

Jun 2, 2022

What a great course.

创建者 KATLA S K

Sep 13, 2021

Good

创建者 Vineet S

Jun 27, 2021

good

创建者 michael n

Oct 29, 2021

This course was very helpful for understanding the impact of channel benefits in the market and helping me learn how to add value to a product or business with no changes to the actual product itself.

创建者 Yash B

Nov 5, 2024

good and knowledgeable course