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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,065 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AK

Feb 16, 2021

I really enjoyed every lecture of this course, it opens new horizons for any digital marketers. It's interactive with really interesting cases.Very updated and the information are really up to date.

NM

Jul 20, 2020

The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.

筛选依据:

1426 - Marketing in a Digital World 的 1450 个评论(共 5,372 个)

创建者 Sina G

May 11, 2020

Great class offering practical and relatable concepts within marketing with updated examples and case studies.

创建者 Maria S

Apr 29, 2020

Very helpful course with interesting insights, easy to follow! Highly academic and updated! Thank you coursera

创建者 Carolina d C A T

Oct 29, 2016

Tienen un buen profesor que explicar muy bien las ideas del cursos. Me parece muy interesante y lo recomiendo.

创建者 Nodrot B

May 13, 2022

a realy educative and informative class. I enjoy the hands on quiz and the real life comparison and examples.

创建者 Naphatsorn D

Mar 11, 2021

This course provides knowledge about integration of 4P's with digital tools. The course is really up-to-date.

创建者 Kimberly I

Jan 29, 2021

I thoroughly enjoyed taking this course. I learned allot and plan on using the skills in my job. Thank you!

创建者 Haritha.M

Aug 10, 2020

it was a good experience to learn marketing in a digital world. I have earn so many knowledge in this course.

创建者 Shakil A

Jul 9, 2020

Very helpful course in order to get an insight about how digital goods can change the landscape of marketing.

创建者 Gabriele A M

Jun 14, 2020

Course material gives extremely relevant illustrations of the modern marketing landscape. You'll learn a lot.

创建者 Niharika S C

May 31, 2020

Found the course extremely helpful and interesting. I wish it didn't have to end and was even more extensive.

创建者 Lorelle C

May 10, 2020

Very interesting. Good basis for seeing how the new digital world has affect traditional marketing practices.

创建者 Riya r S

Mar 4, 2020

After completing this course I feel more confident about myself. It has added a good credential in my resume.

创建者 Happy L D C S

Jun 23, 2019

Excellent course as an introduction to Marketing concepts and Digital Marketing. Great instructor. Thank you!

创建者 Paul W

Jan 23, 2017

Great course. I learned a lot. I am using this to change careers. I am so thankful that this programs exists!

创建者 Utsav C

Nov 4, 2016

An excellent overview course for execs who don't have the time to update the basics of the new Digital World.

创建者 Christina D

Jul 27, 2016

very well put together. easy to fit into my schedule, short videos make it easy to dive in and pace yourself.

创建者 Andrii A

Sep 26, 2015

I definitely like this course because: fresh information, great examples, interesting cases and cool teacher!

创建者 Yulenny M

Aug 26, 2023

It is a fantastic learning process and an unambiguous and concise explanation. The professor is incredible.

创建者 Negar A

Oct 7, 2022

It was a great course indeed! thanks for all priceless information and all efforts have done to educate us.

创建者 Mahesh K

Apr 17, 2021

Excellent Course. Very helpful added value to my resume. Especially their teaching skills are of next level.

创建者 Vernon A

Mar 15, 2021

This was an amazing course to take part in. I've learnt a lot and cannot wait to take part in this next one.

创建者 王陈澜

Feb 9, 2021

Very good course. I like the professor and the overall experience, with hand-on activities and case studies.

创建者 SUNIT S D

Jan 14, 2021

It was an awesome learning experience for a first timer. Thank You coursera and Gies University for helping.

创建者 ruben d f

Oct 15, 2020

Very good course it bring a lot of knowledge to the table and provides deep insight in today's digital world

创建者 CHANDHINI S

Aug 25, 2020

really nice course , i learned a lot but i didn't get my honors in the certificate, please resolve this soon