Chevron Left
返回到 Marketing in a Digital World

学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
星
17,048 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

筛选依据：

5226 - Marketing in a Digital World 的 5250 个评论（共 5,366 个）

创建者 Renu M

•

Aug 7, 2017

Good overview.. Didnt like the campus interviews. But expert lectures were good.

创建者 Dania R

•

Jun 25, 2020

Course is good but current digital marketing strategies should be explain more.

创建者 Charlotte F

•

Jul 16, 2020

Did not ahve the time to take this course. Sorry.

I'm sure it's brilliant :)

创建者 Shikta C

•

Sep 12, 2016

Good course for someone seeking to know fundamentals of Digital Marketing.

创建者 Lea B

•

Nov 15, 2017

the course is very insightful and good for beginners in digital marketing

创建者 tannu m

•

Apr 20, 2020

There was very less of practical learning and more of case studies.

创建者 Vraj P

•

May 16, 2019

The content is very old, still was new for me. Need to update more.

创建者 Chaitali W

•

Jun 22, 2020

Good Material to study , specially the new concepts in each module

创建者 Manish K M

•

Aug 8, 2019

Practical knowledge on how to do digital marketing is not given.

创建者 Albert I

•

Apr 24, 2018

Good course, but NO Statement of Accomplishment certificate

创建者 MIS H K

•

Nov 15, 2021

I get a good insight to current digital business word.

创建者 Flávia P

•

Apr 16, 2018

Porque ainda estou sendo cobrada e o curso já terminou

创建者 Theodoros P

•

Mar 11, 2018

Outdated in some cases. Overall it feels a bit abonded

创建者 C. C

•

Dec 13, 2015

Terribly boring. Valuable information, nonetheless.

创建者 Hrishikesh P D

•

Mar 31, 2018

The course is good and provides you the knowledge!

创建者 孙舒菲

•

Dec 17, 2019

some part of the course context is out of date.

创建者 VANGAH M K

•

Apr 7, 2020

très bon cours et très bien enseigner a suivre

创建者 Lina D

•

Dec 6, 2019

Very old material, don't really recommend it.

创建者 Roberto I

•

Jun 27, 2018

A bit too basic and starting to look dated.

创建者 Oh L

•

Nov 21, 2017

Quite obvious and not really useful...

创建者 Ratnesh S

•

May 28, 2020

Good explanation by using case study.

创建者 Shaun M

•

Mar 17, 2019

Good content, just a bit outdated.

创建者 Lavinia B

•

Oct 5, 2015

May be too wide in terms of issues

创建者 Brian M

•

Apr 22, 2021

i have not received certificate

创建者 Warrick V D H

•

Aug 24, 2016

Found it to be a bit outdated.