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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,065 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AK

Feb 16, 2021

I really enjoyed every lecture of this course, it opens new horizons for any digital marketers. It's interactive with really interesting cases.Very updated and the information are really up to date.

NM

Jul 20, 2020

The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.

筛选依据:

1126 - Marketing in a Digital World 的 1150 个评论(共 5,372 个)

创建者 DANIELA M R

Aug 26, 2020

Es un curso muy bien hecho, yo no tenía mucho conocimiento previo y nunca tuve problema para entender los conceptos. Lo disfrute mucho.

创建者 Prachi K

Jul 9, 2020

The instructor is one of the best for marketing courses. Makes the lectures highly interesting with numerous examples and case studies.

创建者 Meiliani

Jun 29, 2020

Thank you so much. By taking this course, I updated my knowledge about digital marketing and giving me ideas to perform better at work.

创建者 Deepto R

Jun 25, 2020

I was a nice experience, I learned so many new concepts from this course. Thanks to the Instructor and also the University of Illinois.

创建者 Joseph C S

Jun 1, 2019

Enjoyed the content and received a lot of valuable insights. Easy to navigate the course and the time frame was flexible enough for me.

创建者 Alexander L C

Oct 22, 2018

I think the professor has gone above and beyond in preparing for the course. Much more in depth than other courses I have taken online.

创建者 Juan I O

Feb 9, 2018

Very educational. I learned a number of concepts about the 4 P's I didn't know existed. Thank you to everyone involved with the course.

创建者 Greg

Jun 13, 2017

Thoroughly enjoyed this course. It was a great re-fresh of marketing principles brought current with the advance of digital influence.

创建者 Muhammad Z K

Jun 20, 2016

This an excellent initiative and a life changing learning for people like me who want change in their lives through better learning and

创建者 Quang N

Nov 10, 2021

I love this course. Thank our great teacher Aric Rindfleisch and Univerity of Illinois for helping me upgrade my skills and knowleadge

创建者 Meredith C

Jan 19, 2021

I thought this was a great course and was very informational. I learned a lot and am excited to further my knowledge in other courses.

创建者 Anu

Sep 25, 2020

Good course material overall with short engaging videos. The links of many articles suggested for reading are broken or extremely old.

创建者 Juan C O V

Aug 7, 2020

I love the fact that I learn things beyond social media. Definitely.something that would be useful for me as a marketing professional.

创建者 Jyothika S M

Aug 1, 2020

Marketing in a Digital World course is very useful to me to learn more about digital marketing and strategies of fixing marketing mix.

创建者 Chenyang W

Jul 20, 2020

the content is not that difficult for a beginner!

the course provides large number of readings to help learners learn deeper! amazing!

创建者 Prafulla J

May 31, 2020

Got excellent insight into the changes taking place with digitization of the world, more relevant in the globally changed environment.

创建者 Prerit S

May 13, 2020

The Course was very well structured and helped me in learning a lot about marketing mix and the implementation in digital environment.

创建者 Uwamahoro M R

Oct 4, 2017

Very good course,helped me know more about marketing and digital marketing in general.Can't wait to complete the whole specialization.

创建者 Boma H

May 11, 2017

It was quite the learning experience. No regrets in taking the course and as a first module was a great way to break into the course.

创建者 Jessica C

Jan 28, 2017

Great instruction and truly engaged students. I enjoyed this class very much and find I draw on it all the time in my work. Thank you!

创建者 Bente N

Jun 26, 2016

I have gotten great insight into the digital world and a good start on my specialization. I enjoyed the instructor and his engagement!

创建者 Dhananjay G

Aug 12, 2021

Really loved the course, I wish I could apply financial aid at the other courses so that I could complete this whole specialization.

创建者 Owen H

Apr 4, 2021

This was by far the best marketing class I've ever taken. Extremely engaging content, thought-provoking questions, and great content.

创建者 Marella M

Mar 24, 2021

It really helps to keep my marketing skills relevant and improve in the new digital era. Bravo! Many thanks for this complete course.

创建者 Названова И А

Mar 19, 2021

Thank you for the interesting course. It was useful to refresh my knowledge about marketing with the new trend of the digital world.