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返回到 Marketing analytics: Know your customers

学生对 Macquarie University 提供的 Marketing analytics: Know your customers 的评价和反馈

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461 个评分

课程概述

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

热门审阅

MW

Aug 3, 2020

Highly informative, and offered great insight into developing effective marketing strategies.

SM

Apr 11, 2020

The course was really helpful and many thing were new for me.

筛选依据：

76 - Marketing analytics: Know your customers 的 100 个评论（共 116 个）

创建者 Flt L G R

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Jul 3, 2020

THANKS...

创建者 Selim A

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Jun 5, 2023

perfect

创建者 Shreyasi P

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Sep 12, 2021

Awesome

创建者 Amanda Z

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Jun 24, 2025

nice!

创建者 Đoàn Đ T ( F H

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Nov 12, 2025

good

创建者 Abubakkar S

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Jun 24, 2025

best

创建者 SHREYAS A D

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Aug 30, 2024

Good

创建者 Jayanta D

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Nov 7, 2022

good

创建者 SOURYA P S

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Aug 29, 2021

Good

创建者 RICHA D T R D T

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Oct 23, 2020

good

创建者 Deleted A

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Apr 16, 2020

yes

创建者 MUSTAFA A

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May 15, 2023

.

创建者 Oscar S R

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Jul 9, 2020

E

创建者 Maria C L C

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Jul 25, 2020

It has great content in general. However, I found the "further resources" of each week too extensive and I feel I missed the "HOW"; yeah, a lot of frameworks, a lot of examples but they didn't offer much guidance on HOW to apply those concepts

创建者 Karenin G

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Sep 22, 2020

Muy interesante, enfocado en los puntos más importantes y útiles para quien desee adquirir conocimientos básicos y de utilidad sobre todo si tiene su propia empresa. Es el punto de partida para continuar profundizando en este área.

创建者 Christian M

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Jan 8, 2025

Very interesting course. A lot of things were already known from the Bachelor's program, but could be refreshed very well.

创建者 Michael W

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Aug 3, 2020

Highly informative, and offered great insight into developing effective marketing strategies.

创建者 Cassandra T

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Apr 8, 2022

A great refresher. Lots of common sense. Some new learnings here. I really enjoyed it!

创建者 Carolina I

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Nov 4, 2025

The general information it is great to start with in the Marketing Analytics journey

创建者 Mutiara R

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Dec 10, 2021

some material about social media marketing, is no longer relevant to current market

创建者 Zhengyi X

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Jul 20, 2022

Too many theories! The video in week 5 is lacking!

创建者 Ajay K S

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May 1, 2022

Excellent learning while refreshing few topics

创建者 Tim W

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May 29, 2020

A great course! Would definitely recommend!

创建者 VISHAL S

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Jun 15, 2020

AWESOME COURSE LEARNED A LOT

创建者 Phan H H

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Nov 29, 2025

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