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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,877 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

SC

Jun 1, 2019

Excelente curso para tener una induccion al mercadeo teórica. Me gustaría hubiese sido un poco mas práctico pero con muchas ganas de que los proximos cursos lo sean para completar la especialización.

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

筛选依据：

926 - Market Research and Consumer Behavior 的 950 个评论（共 1,054 个）

创建者 Julio C G

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Mar 27, 2020

Great course, something its difficult to understand the proffesor

创建者 Abhishek A

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Mar 19, 2026

Too technical and no real-world examples for easy understanding.

创建者 Uphar M

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Sep 3, 2019

Too much of theory should have included real-life examples.

创建者 EHSAN A

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Feb 27, 2022

غنية بالمعلومات , اللغة الانجليزية عند المحاضر غير مفهومة

创建者 Lina G

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Oct 15, 2021

It can be useful to have more applied examples than theory

创建者 Lucas D B

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Dec 2, 2017

It would help to learn if there were real life examples.

创建者 Zakaria A

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Apr 25, 2020

Interpretation of the definitions could be more helpful

创建者 Amir M M L

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Aug 24, 2021

The accent, the video material, the pdfs are too long

创建者 APURBA B

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Jul 21, 2020

Content was very basic. Presentation was not so good.

创建者 Majed A A

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Nov 18, 2020

the indian accent e little bit hard to understand

创建者 Shubham K

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Apr 11, 2020

faculty not that good in explaining concepts.

创建者 Vishal K

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Jun 16, 2022

The course is good but it is too therotical.

创建者 DEMET A

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Mar 24, 2023

this is a very basic course

Not challenging

创建者 Md I H

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Oct 8, 2021

its specially focused on consumer behavior

创建者 Thet N S

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Jun 4, 2020

in week 4, i want more practical examples.

创建者 Sebastian S

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Aug 31, 2017

The English of the teachers could be b

创建者 Nayla M

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Apr 2, 2018

It was too theoretical in my opinion.

创建者 Maged M A

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Jul 3, 2020

Not enough examples for a beginner

创建者 Fátima M L

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May 27, 2017

Very superficial; very basic stuff

创建者 Cristian B

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Oct 7, 2020

need more examples on definitions

创建者 Armando M

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Aug 24, 2020

Requires more practical examples

创建者 Andrew J B

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Sep 15, 2021

Instructor seemed dispassionate

创建者 Chaitanya M

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Apr 27, 2020

Some Live Tutorials were great.

创建者 shorn

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Aug 24, 2017

Some aspects are confusing.

创建者 Camila A

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Nov 21, 2022

Was not what I expected