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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

4.4
4,877 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

PK

Nov 25, 2020

The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

筛选依据:

601 - Market Research and Consumer Behavior 的 625 个评论(共 1,054 个)

创建者 Divya R

Jul 18, 2020

good

创建者 Rajan R G

Jul 18, 2020

....

创建者 p s

Jul 2, 2020

good

创建者 BOOPATHI P

Jul 1, 2020

Good

创建者 ANAND B P

Jul 1, 2020

Good

创建者 Deepan p

Jun 26, 2020

Goog

创建者 Naveen. N C

Jun 4, 2020

good

创建者 Jami S K

May 30, 2020

supb

创建者 Amaldev.T.M

May 24, 2020

Good

创建者 KRISHNENDHU P S

May 23, 2020

Nice

创建者 ALOK K

Apr 27, 2020

Nice

创建者 Suraj V

Apr 11, 2020

Good

创建者 Yi Y H

Mar 8, 2020

B

e

s

t

创建者 Julius M

Dec 26, 2019

good

创建者 Nehal S

Jul 15, 2019

good

创建者 leo s

Jun 29, 2019

Nice

创建者 PUTTA J R

May 8, 2019

good

创建者 Lukita P P

Mar 6, 2017

Cool

创建者 Hatim M S

Nov 19, 2016

good

创建者 priyaanshu p

Sep 6, 2019

nil

创建者 Elakkeya.j

Jun 17, 2020

Ok

创建者 kaushal k

Mar 20, 2024

.

创建者 Sanjana S

Oct 12, 2020

-

创建者 Elsie T G

Mar 14, 2017

T

创建者 Lenin V

Mar 26, 2023

I recently completed the Market Research and Consumer Behaviour course certification offered by IE Business School on Coursera, and I must say that it was an excellent learning experience. I would highly recommend this course to anyone interested in understanding the intricacies of market research and consumer behaviour.

The course material was comprehensive and engaging, covering a wide range of topics such as market segmentation, consumer decision-making, and brand management. The lectures were delivered by experienced professionals who provided real-world examples, case studies, and industry insights that helped me understand the concepts better.

The course assignments were challenging but practical, allowing me to apply the concepts I learned in a real-world setting. The feedback from the instructors and peers was valuable and helped me improve my analytical and critical thinking skills.

The course structure was well-organized, and the Coursera platform was user-friendly, making it easy to navigate and access the course material. The course also provided flexible learning options, allowing me to learn at my own pace and convenience.

Overall, I would highly recommend the Market Research and Consumer Behaviour course certification offered by IE Business School on Coursera to anyone interested in learning about market research and consumer behaviour. The course material, instructors, assignments, and platform all exceeded my expectations, making it a great value for the time and money invested.