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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,215 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

SG

Jun 17, 2019

Fantastic class with 2 great lecturers and high standard invitees. The tests are not focussing on skills but on detecting the traps. They are useless and do not state the level of the student.

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26 - Management of Fashion and Luxury Companies 的 50 个评论(共 1,478 个)

创建者 Chitra B

Feb 24, 2019

Amazing course for the beginners and experts in the industry. Reading material and videos are to the point with excellent case studies. I strongly recommend this course to Fashion and Luxury enthusiast

创建者 Mario P

Dec 26, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

创建者 Alina K

Mar 22, 2021

Was a good course altogether, but there were some issues. The Pinterest boards never worked, the quality of the video was not the greatest (720p for 2021 is bare minimum), and the brands that were given as examples were so outdated. For a course that is supposed to talk about fashion and luxury it really missed the point by being stuck in the past.

创建者 Yannis

Nov 24, 2021

Good, but out of date. Fashion is moving a lot every year, learning on 2012 case studies is not worth, and sometimes Off topic.

创建者 Rawasa P

Feb 26, 2024

This course has been made 6 years ago but it is still applicable to nowadays.

创建者 Simo G

May 24, 2021

The topics list should be reviewed. Some are interesting insights and talked from a real business standpoint, some other ones are basic and could be found anywhere online. On top, there's a big disconnection between the way how the content is presented and the final test, which requires ability and familiarity with annual financial reports. Shouldn't the course somehow tackle this part as well, rather than leaving the students in front of something they have potentially never seen before?

Besides the content, unfortunately, the English level of the teachers (one especially) made the classes difficult to follow. On one side it was sometimes truly hard to define what terms were mentioned, on the other, it made the full discussion slower and boring. I must admit that I was almost ready to drop off after the 1st-week classes. I have known Bocconi for being an excellent school, but if this is the level offered overall... I am reconsidering my opinion.

创建者 SARROT

Mar 1, 2021

i am very disappointed by the low quality of the examples given. more of them date back to 2014 and we are in 2021 ... the world has changed so fast. it would have been smart to update your examples. it makes me think that the courses are not updated neither .... but I spent 40€ to get a certification. does it worth ? not sure ....

创建者 Hoai B

Jul 20, 2021

I have learned a lot about fashion and luxury companies, business model, brand identity, brand communication, retail and wholesale channel and so on and so forth. Thanks to the course, Bocconi University and 2 professors, I will keep pursuing my dream in fashion and luxury industry

创建者 Anastasia P

Dec 8, 2021

Very interesting course, with plenty of additional material to study alone. The teachers were both very detail oriented without missing the point and becoming incomprehensible.

创建者 Owais H F

Jan 6, 2023

Great quality content with many practical examples and case studies, very informative. one of the best online courses i have taken so far.

创建者 ALISSON C V

Jul 6, 2021

Expandió muchísimo mas mis conocimientos acerca de la moda , recomendado 100 %.

创建者 Mariana C

Jul 2, 2021

Me encantó, no pensé que fuera a disfrutar tanto este curso!

创建者 Vanessa C

Apr 7, 2024

Loved it! I think it just needs more updated case studies.

创建者 riccardo p

Jan 30, 2019

Very interesting course. Lot of information for someone wants to understand the full circle of activities in a fashion/luxury house. Thank you for all the info I learnt and i am sure i will apply most of the info into my daily routines at the office. Would love Bocconi to produce a second course dedicated to communication and retail/distribution. Hope to have the chance to deepen my knowledge with another course. Thank you. Riccardo

创建者 MRINAI D G

Nov 4, 2025

Learned a lot about fashion management for luxury companies. Would have loved it even more were the course updated for learning in 2025.

创建者 Kai C

Dec 21, 2021

Good course, but it would be wonderful if they update all the materails. They are all 2013 , which is very old!

创建者 Luyu Z

Oct 28, 2025

很多数据太老旧了,已经2025年了,但是还在用2013年的数据,很多视频也已经从原网址移除了,课件该更新了

创建者 Jasmine Q

Jun 11, 2024

Why can't show my name on the certifica

创建者 Matteo B

Feb 15, 2018

very interesting course

创建者 Olena B

Nov 20, 2015

Course is interesting, but sometimes its so hard to perceive the information with such accent :( I`m not lazy to read the subtitles, no.. but they also, from time to time work improperly and its not feasible at all to conceive the information . Plus, its absolutely inconvenient when you provide one huge assignment for several weeks at once! Why couldn`t you make it a few smaller to every week?

(( I think I`ll disenroll

创建者 Dave L

Sep 1, 2023

Decent overview of the luxury and fashion markets. However, there were a number of mistakes in the exams that made them difficult to pass. Also, the content is mostly from around 2016 so the whole course could use a bit of a refresh.

创建者 Franca V

Dec 24, 2023

Recommend to update course

创建者 Veronica R

Oct 14, 2023

It covers the basics of fashion companies, which is good for people entering the industry. The course, however, is outdated, you can't watch most videos as they have been deleted from YouTube. But it's easy, doesn't take much time and I overall provides a basic framework if you're new to the industry.

创建者 Hasnaoui

Mar 21, 2023

This course is quite oudated. It refers to brands and business models that are no longer relevant. Plus, all the market data is from 10 years ago. Since Fashion is an ever evolving market with dynamic shifts would recommend to find a most recent Fashion /luxury management course

创建者 Davide C

May 6, 2020

Definitely the worst online course I've ever taken. A few of really relevant contents exposed in a confused way with a bad English (bad for both professors and guests).