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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈
6,215 个评分
课程概述
Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.
Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.
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MP
Dec 25, 2022
Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!
DN
Sep 11, 2022
Much of the info is now vastly outdated, but all in all, learned many new things and the breakdown of fashion and luxury businesses, communication, brand identity and different market segments.
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1476 - Management of Fashion and Luxury Companies 的 1478 个评论（共 1,478 个）
创建者 Lucia O
•Aug 25, 2021
Me dicen que vuelva a pagar, por segunda vez para obtener el certificado
创建者 Ariana M L
•May 3, 2021
I dont recibe the certifícate yet.....
创建者 Boris V
•Oct 16, 2018
Very-very bad course