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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,165 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据:

1451 - Management of Fashion and Luxury Companies 的 1468 个评论(共 1,468 个)

创建者 michelle2531

Jul 3, 2023

基础入门信息较多,行业深入的信息相对较少

创建者 Irina G

Jan 8, 2017

Довольно простой

创建者 Cajetan M L

Oct 6, 2019

Very basic.

创建者 Shubham m

Jun 18, 2020

ok

创建者 Bruce C

Jun 14, 2022

this course is terrible. the lectures are all over the place and the quizzes seem to be bot questions and answers that dont make any sense. i.e. answers aren't really clear and are just random sentences pulled from the lecture which are unrelated to the question. . there is also no feedback so you don't know where you went wrong. info is useful and the university is well known. i do recommend it despite the complaints. grazie mille.

创建者 Yuta K

Apr 10, 2021

Very vague, inconsistent, some uninteresting topics, poor academic English level were my impressions but fashion industry works just that way. Unpredictable, pretentious and superficial. I was hoping to learn more about the actual business such as how they manage and build fashion brand.

创建者 Hasnaoui

Mar 21, 2023

This course is quite oudated. It refers to brands and business models that are no longer relevant. Plus, all the market data is from 10 years ago. Since Fashion is an ever evolving market with dynamic shifts would recommend to find a most recent Fashion /luxury management course

创建者 JS A

Dec 15, 2015

Contents are good and interesting, but speakers' english is so low and bad (pronunciation) that the course becomes almost unpleasant.

创建者 Karolina T

Jan 31, 2025

Way too many time-consuming assignment, not enough real, interesting cases.

创建者 Sekgwane

Aug 28, 2024

No certificate that makes it more of a hobby.

创建者 Alba A V

Sep 1, 2022

Me dieron la beca para realizarlo y lo he superado con exito. Me dijeron que me daban el certificado al terminarlo con la beca y no puedo obteber el certificado. No encuentro la manera de obtener el certificado si no es pagando, cuando con la beca no era necesario pagar. Quiero una solucion y que me manden mi certificado. Gracias .

创建者 Mario G

Mar 26, 2022

The course would make sense if teachers were available for follow up about the industry. Instead, I wrote to them and they answered me in a very unpolite way. Wherease if one shares his/her certificate on Linkedin, they immediately come and cheer. In the end, a totally useless and not recommended course.

创建者 Tiziana M F

Sep 16, 2022

Sul corso non ho niente da dire mi è piaciuto tuttavia sono settimane che il certificato non viene visualizzato correttamente e mi appare la scritta fermi per manutenzione. Sono sbalordita perchè non esiste un centro di assistenza ed alla voce contatti in realtà moduli per i contatti non ce ne sono

创建者 Lucia O

Aug 25, 2021

Me dicen que vuelva a pagar, por segunda vez para obtener el certificado

创建者 Muhammad A P

Aug 21, 2025

Poor content and outdated information. Not relevant at all

创建者 Ariana M L

May 3, 2021

I dont recibe the certifícate yet.....

创建者 Boris V

Oct 16, 2018

Very-very bad course