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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,165 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1426 - Management of Fashion and Luxury Companies 的 1450 个评论(共 1,468 个)

创建者 Daria T N

Apr 13, 2022

The factual information is great; however, there is data that is very old. It would be much better if you update the suitable content with the most up-to-date one.

创建者 Estelle C

Jul 5, 2022

Not up to date (2018) and the pace was quite slow. Some concepts weren't fully explained and they were overall general analyses of topics.

创建者 Ruta J

Dec 20, 2021

Quite outdated and covers the topics very much on the surface level. Might be good for someone who doesn't know anything about fashion.

创建者 Shruti b n

May 3, 2020

The session was amazing

Was expecting more video but through all this video I learned many things about fashion luxury companies etc.

创建者 Selina M

Nov 11, 2020

A number of the links do not work and the course was recorded a couple of years ago so not as current as it could be.

创建者 Noemie F

Jun 21, 2020

Very interesting format and content.

could use some updates, most examples are from 2013-2014. otherwise great !!

创建者 Jorge P

Jan 13, 2017

It gives a good idea about this market, although some of the ideas could be more systemized and clear

创建者 Tia S

Sep 7, 2024

The course is pretty good on basics, but goes in depths in places that may not be very relevant.

创建者 Silvia

Jun 30, 2020

Interesting course but not up to date, it's a shame many cases of studies are not relevant today

创建者 Luciana

May 2, 2020

The English of the teachers is not very good. Is very difficult to understand them

创建者 Nadine A N

May 2, 2020

The material is a bit outdated (2013) but the course is interesting enough!

创建者 Sofia P

Aug 11, 2021

I learned a lot of stuff that I didnt know prior to fashion

创建者 Beatriz M

Feb 24, 2021

The course is very complete but needs an actualization

创建者 Andina n i

Jul 20, 2020

Many links doesn't work. Information already outdated.

创建者 Riri M

Nov 21, 2015

The module was alright but I got bored halfway through

创建者 Gia L T

Feb 23, 2024

The report and data was from 2013, should be updated

创建者 Bruna C M

Oct 16, 2016

Very good course but with a few OUTDATED materials.

创建者 Josef M

Jul 31, 2024

The course is valuable, but needs to be updated!

创建者 Silvana M

May 20, 2020

Sería increíble que actualizaran la información.

创建者 Maria I

Sep 9, 2022

Very basic and unfortunately a bit outdated

创建者 Marloes W

Jun 28, 2018

Language sometimes not clear. Course old.

创建者 NIDHI V

Jul 3, 2023

Course is good but needs to be upgraded

创建者 Maria-Anastasia A

Dec 13, 2017

It gave me some nice insights o

创建者 Federico G

Dec 19, 2019

the English speaking is poor

创建者 Georgios A

May 1, 2025

Good but not perfect!