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返回到 Management of Fashion and Luxury Companies

学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据:

1351 - Management of Fashion and Luxury Companies 的 1375 个评论(共 1,478 个)

创建者 Laurent W

Jul 28, 2023

Good overview on fashion and luxury industries and strategies

创建者 Davide G C

Feb 17, 2016

Excellent contents, but relator's english is pretty bad. :-)

创建者 Mohana S

Jul 15, 2021

succesfull of coures . Thank you fare the oppertiunity...

创建者 Yamini S

Aug 25, 2015

Would have liked some more examples for the explanation.

创建者 Motet D L P

Aug 5, 2020

great course. well explained and nice interviews around

创建者 Mohammed K

Apr 10, 2020

Was great knowledge that have been beautifully amazing

创建者 Riccardo G

Jul 13, 2017

Very informative.

English language not always the best.

创建者 Menelaos T

Jan 27, 2025

the quality and visuals some time needed improvement.

创建者 Wei F

Jul 5, 2020

nice to know some fashion knowledge at a basic level!

创建者 Mawar A

Jun 7, 2023

Great experience, I love the lecturer explanation!

创建者 JOCELLINE K P

Sep 8, 2022

Overall great course. But it's a little outdated

创建者 Amanda F

Aug 15, 2015

Very interesting to find out about luxury brands.

创建者 Hannelore T

May 19, 2020

Super interesting and good insight information!

创建者 Alice V

Aug 4, 2020

Interesting course, dynamic and well organized

创建者 Ludovica T

Jan 25, 2021

some data and topics are little bit outdated

创建者 Aneil L

Nov 10, 2019

The lecturers gave really relevant examples.

创建者 Sahar S

Oct 7, 2019

Very useful course with detailed information

创建者 Veronica P

Mar 12, 2023

muy interesante , y realmente enriquecedor

创建者 Helios N

Dec 22, 2024

very awareness, some technique were error

创建者 Camila M

Nov 9, 2025

Very educational and interesting course

创建者 Kavish

Nov 19, 2024

Fluency in English could've been better

创建者 Giorgia

Mar 27, 2023

great to start studying these concepts

创建者 Natalia D Q

Jun 4, 2022

Excellent content an update is needed

创建者 Martin A

Jan 28, 2021

Great in general, but needs updating.

创建者 Maria C P

Jul 20, 2017

Clarity and vary interesting content!