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返回到 Management of Fashion and Luxury Companies

学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,165 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据：

1351 - Management of Fashion and Luxury Companies 的 1375 个评论（共 1,468 个）

创建者 Amanda F

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Aug 15, 2015

Very interesting to find out about luxury brands.

创建者 Hannelore T

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May 19, 2020

Super interesting and good insight information!

创建者 Alice V

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Aug 4, 2020

Interesting course, dynamic and well organized

创建者 Ludovica T

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Jan 25, 2021

some data and topics are little bit outdated

创建者 Aneil L

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Nov 10, 2019

The lecturers gave really relevant examples.

创建者 Sahar S

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Oct 7, 2019

Very useful course with detailed information

创建者 Veronica P

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Mar 12, 2023

muy interesante , y realmente enriquecedor

创建者 Helios N

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Dec 22, 2024

very awareness, some technique were error

创建者 Kavish

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Nov 19, 2024

Fluency in English could've been better

创建者 Giorgia

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Mar 27, 2023

great to start studying these concepts

创建者 Natalia D Q

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Jun 4, 2022

Excellent content an update is needed

创建者 Martin A

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Jan 28, 2021

Great in general, but needs updating.

创建者 Maria C P

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Jul 20, 2017

Clarity and vary interesting content!

创建者 Jorge M R

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Aug 15, 2018

Muy completo y con clases de calidad

创建者 Nidhi S

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Jul 11, 2023

Needs to update the course material

创建者 Francesco I

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Jun 5, 2020

great course very interesting .

创建者 Steve K

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Aug 18, 2015

Excellent teaching and material

创建者 Nada K

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Apr 9, 2020

Well organised and very clean.

创建者 Md. A

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Aug 12, 2020

This course is really amazing

创建者 Eitan P

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May 8, 2020

Superb course! Teaches alot.

创建者 Shraddha V

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Sep 22, 2017

Amazing content and delivery

创建者 Elodie L

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Sep 5, 2015

Intéressant et bien illustré

创建者 Noemi Q

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Jan 28, 2025

Es un curso muy interesante

创建者 Maria R C

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Nov 28, 2024

Da un'infarinatura generale

创建者 Yusr D

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Apr 8, 2024

Interesting and informative