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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据:

1326 - Management of Fashion and Luxury Companies 的 1350 个评论(共 1,479 个)

创建者 I-Shiuan C

Sep 17, 2019

You can learn the fundamental knowledge of the fashion industry from this course.

创建者 Paulina S

May 17, 2021

muy bueno, entretenido, me sirvió para organizar las ideas de marketing de lujo.

创建者 Antonella M

May 29, 2020

Un corso molto interessante, per conoscere e addentrarsi nel settore della moda

创建者 Sandra M

Apr 25, 2017

Very informative ! Could use a section with a little bit more figures analysis !

创建者 Fabian M

Feb 7, 2025

I think the content could be updated a little bit. But overall a great course!

创建者 Andrea F

May 3, 2020

Very interesting course to be able to understand the fashion and luxury world.

创建者 Mariia M

Apr 7, 2020

good additional documents, wanted more insights and examples, more modern view

创建者 Irtaza S

Sep 14, 2019

Great starting point to get an insight into how fashion blends with business.

创建者 Pablo A T

Feb 26, 2021

Valiosos y fundamentales conocimientos pero el curso tiene que actualizarse.

创建者 lisbona

Oct 16, 2016

good lessons + good teachers + good contents, not enough interaction though

创建者 Sara C

Jan 19, 2021

Really interesting topics. well developed and explained.

should be updated..

创建者 Thea M

Nov 5, 2016

very informative course!! Coursera should have more fashion related courses

创建者 Patricia N

Oct 6, 2023

Es muy completo y didáctico pero necesita actualizarse en muchos aspectos.

创建者 ANTU D

Oct 28, 2022

it was a great course in my life . I have learnt a lot from this course .

创建者 SANCHANA.S

Dec 14, 2021

The course was quite interesting and enabled the students to learn a lot.

创建者 Sophie G

Aug 21, 2021

Leçons très compréhensible même pour un débutant, très agréable à étudier

创建者 Carlotta C

Aug 11, 2025

Very good to have an understanding of fashion and how the industry works

创建者 camilla p

May 20, 2023

Really good contents, just a bit outdated. It is a very complete course.

创建者 Hoang K B

Sep 3, 2015

Thanks for giving me knowledge about Fashion. This is very helpful. :)

创建者 Valeria T

Sep 12, 2025

A lot of usefull imformation, but only the top of it, not a very deep

创建者 [email protected]

May 23, 2020

Really enjoyed the course. It contains good and professional content.

创建者 Silvina

Apr 11, 2021

Great course if you already have an insight in the Fashion industry.

创建者 Jayati M

Apr 29, 2020

Informative course with great use of real life examples and reports!

创建者 Paola G L

Aug 24, 2020

Great course for a first approach to fashion and luxury management.

创建者 Santiago C

Jan 2, 2016

Excellent course, but the english of the professors can improve...