Chevron Left
返回到 Management of Fashion and Luxury Companies

学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,165 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据:

1301 - Management of Fashion and Luxury Companies 的 1325 个评论(共 1,468 个)

创建者 Riho K

Apr 25, 2022

Great contents to learn fashion luxury management but information(license) is a little bit old.

创建者 Trang N

Aug 26, 2021

The course covers a wide range of information, however, I would expect more in-depth knowledge.

创建者 Sheila C

Oct 20, 2017

Too much theory. It would be better to find some way in order to have more practic exercises.

创建者 Shenxian M

Aug 10, 2016

very interesting and inspiring; the assignment is good but could test our knowledge deeper.

创建者 Michelle B

Mar 7, 2018

Great course for learning about the industry. Course could have used a bit more structure.

创建者 Jacopo F

Apr 16, 2020

Very Interesting, well explained and easy to follow.

It broad your orizons.

Thanks a lot.

创建者 Daniel A

Aug 21, 2023

Buen curso. Se aprende de forma inicial cómo funciona el sector de la moda y el lujo.

创建者 Stuti S

Aug 30, 2021

This course had increase my knowledge and gave a new direction to my thought process.

创建者 Mariam M

Feb 15, 2018

Good material, interesting topics, understandable lessons. I found it easy and useful

创建者 Alessia A

Nov 25, 2020

Interesting course to be taken as an introduction into fashion and luxury business!

创建者 Tianna H

May 17, 2018

Great introduction course for fashion enthusiasts! Professional and fun~~Recommend

创建者 mercy a

Sep 8, 2022

very good content taught here,plus the examples were very informative. thank you

创建者 I-Shiuan C

Sep 17, 2019

You can learn the fundamental knowledge of the fashion industry from this course.

创建者 Paulina S

May 17, 2021

muy bueno, entretenido, me sirvió para organizar las ideas de marketing de lujo.

创建者 Antonella M

May 29, 2020

Un corso molto interessante, per conoscere e addentrarsi nel settore della moda

创建者 Sandra M

Apr 25, 2017

Very informative ! Could use a section with a little bit more figures analysis !

创建者 Fabian M

Feb 7, 2025

I think the content could be updated a little bit. But overall a great course!

创建者 Andrea F

May 3, 2020

Very interesting course to be able to understand the fashion and luxury world.

创建者 Mariia M

Apr 7, 2020

good additional documents, wanted more insights and examples, more modern view

创建者 Irtaza S

Sep 14, 2019

Great starting point to get an insight into how fashion blends with business.

创建者 Pablo A T

Feb 26, 2021

Valiosos y fundamentales conocimientos pero el curso tiene que actualizarse.

创建者 lisbona

Oct 16, 2016

good lessons + good teachers + good contents, not enough interaction though

创建者 Sara C

Jan 19, 2021

Really interesting topics. well developed and explained.

should be updated..

创建者 Thea M

Nov 5, 2016

very informative course!! Coursera should have more fashion related courses