Chevron Left
返回到 Management of Fashion and Luxury Companies

学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,215 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MA

Nov 24, 2016

I think it was a very good course. Perhaps the speakers were talking a bit fast (and with the Italian accent it was a bit hard to understand). But except this very minor thing, I recommend it !!

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

筛选依据:

1251 - Management of Fashion and Luxury Companies 的 1275 个评论(共 1,478 个)

创建者 Dirk A

Nov 19, 2017

This course was for me an introduction to a mystique but fascination niche. I have a high-level view now of how this business works, which was the goal when I started this course.

创建者 Yu T

Jul 26, 2024

Overall, I learned a lot about the fashion business and management. It would be better if the explanations were given with examples in pictures or videos for better understanding.

创建者 Jene V

Nov 10, 2020

It would be super great is the course is up-to-date. Apart from this, everything was perfect. The content is interesting and the professors' teaching were easily understood.

创建者 Ebru C

Apr 12, 2019

It was great to get an overview and with the additional material provided, I was able to connect myself to apparently important media that is giving you updated information.

创建者 Steven M

Nov 29, 2015

this course was amazing, i learn more about the retail process, how different brands manage own merchandise and line process, very recommend for learn retail management.

创建者 Sahaj J

May 21, 2021

For those who want to know how the fashion world works this is one of the best course, to begin with. Questions were tricky but overall a nice course for beginners.

创建者 Giovanni P

Feb 22, 2018

First time I attend an online course; I learnt many interesting concept, and the interviews are interesting as well; ought to be updated with actual figures (2018)

创建者 Raquel D

Mar 11, 2021

Very interesting content with real life examples of luxury fashion companies! Also the materials provided are very detailed and helpful to go through the quizzes.

创建者 BRENDA A C R

May 23, 2020

Un curso muy completo para ser tan corto. Debería de estar actualizado, sobre todo en la parte digital, además de poner atención en la ortografía de las Lecturas.

创建者 alicia d c m

Nov 9, 2021

The course is interested and you learn a lot about the business models of the industry and the diference between fashion and luxury management. I recommend it.

创建者 Deleted A

Aug 22, 2020

I loved this course! It was super informative, interesting, and interactive. The instructors are knowledgeable and insightful about the luxury market overall.

创建者 Nikoleta F

Feb 6, 2022

I am satisfied, it was very intersting, I learned a lot about luxury fashion, but I wanted the course to be more updated (it has information related to 2013)

创建者 Tyra L

Aug 29, 2020

Overall, the course was really enjoyable and very informative! It provided me with a strong foundation! I would definitely recommend this to someone I know!

创建者 Hiram P R

Sep 30, 2020

Great to give you a clear understanding of the business part in luxury and fashion and the importance of it its difference with another types of companies.

创建者 Prachi K

Nov 15, 2019

It was an amazing experience. I got to learn a lot as a beginner. Completing this course brings in me more desire to learn. Thank you Coursera and Bocconi.

创建者 meesha s

Mar 14, 2025

An extremely interesting course with some great case studies, however some of the content could be updated to be a little more relevant to current times

创建者 Mariana G S

Oct 18, 2015

Both teachers are so passionate about what they are talking that is always a pleasure watching the videos and learning a lot about Fashion and Luxury!

创建者 Prajapati S

May 20, 2020

It helped a lot to gain more knowledge about fashion and luxury. Apart from it we also learned a lot about new things.it was full beneficial course.

创建者 Андрей Ф

Jul 21, 2017

Интересный курс особенно для тех, кто никакого представления об индустрии моды не имел (как я). Одного из лекторов нужно смотреть на 1,25 скорости))

创建者 Lorenza M

Jun 1, 2020

Really interesting facts and topics around the fashion industry. Very well explained, presented and supported by related interviews and articles.

创建者 Siddhi P

Apr 8, 2020

I believe if the professors used a more common example to explain a certain topic would have international students understand the concept better

创建者 Andrea S

Apr 21, 2020

The course was fun, interesting and very insightful! I would definitely recommend this course for those curious and wanting to pursue fashion :)

创建者 Katie O

Dec 19, 2024

I learned a lot, but some of the links were broken/outdated and seemed important for the flow of information. Thank you all for your expertise!