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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,216 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

M

May 25, 2020

As a senior professional in Luxury sector, the course helped me to get refreshed during quarantine days.It was amazin experience with great discussion classes and best practice sharings.Thanks to

筛选依据：

1101 - Management of Fashion and Luxury Companies 的 1125 个评论（共 1,479 个）

创建者 Carlos A

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Oct 15, 2019

Amazing!

创建者 Sandeep S

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Aug 8, 2019

Lobed it

创建者 VITOR C

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Apr 7, 2019

Awesome!

创建者 Assel A

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Jul 30, 2025

Good 😊

创建者 Antoine C

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Jun 6, 2022

很棒，获益良多

创建者 Francesca P

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Feb 20, 2021

amazing

创建者 Camila

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May 30, 2020

Awesome

创建者 Deleted A

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Sep 4, 2017

Amazing

创建者 Alba L B C

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Sep 4, 2015

Amazing

创建者 Thais C

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Sep 10, 2021

top !

创建者 SIJO T

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Oct 12, 2020

👍👍👍

创建者 Tomaz S

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Aug 11, 2017

great!

创建者 Marco T

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Apr 30, 2017

nice !

创建者 Alexandra F

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Sep 18, 2016

great!

创建者 andreabarraganlarco

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Feb 22, 2016

Great!

创建者 Abiola P

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Nov 8, 2024

Great

创建者 Mohamed A

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Jun 1, 2023

Great

创建者 Vik C

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Feb 17, 2023

great

创建者 Natalia K

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Jan 24, 2022

GREAT

创建者 saba a

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Dec 28, 2021

good

创建者 Admashelle R

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Oct 20, 2021

C'est

创建者 Riyad A

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Oct 10, 2020

GREAT

创建者 Roy A

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Jul 21, 2020

Good!

创建者 186 N C

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May 23, 2020

Great

创建者 Chenyi Z

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Jul 2, 2017

good!