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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,216 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

M

May 25, 2020

As a senior professional in Luxury sector, the course helped me to get refreshed during quarantine days.It was amazin experience with great discussion classes and best practice sharings.Thanks to

筛选依据：

1076 - Management of Fashion and Luxury Companies 的 1100 个评论（共 1,479 个）

创建者 Tatiana

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Apr 24, 2020

Thank you!

创建者 Wang Y

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Mar 14, 2018

Excellent！

创建者 AM

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Sep 5, 2017

Excellent!

创建者 Lorena D V

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Sep 30, 2016

me encanto

创建者 Anastasiya P

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Sep 16, 2016

Fantastic!

创建者 Diana M G L

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Aug 19, 2015

Excellent!

创建者 ERWIN J C

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Apr 11, 2025

Muy bueno

创建者 Burak K

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Sep 21, 2022

Perfect!

创建者 Yutong L

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Mar 13, 2022

very good

创建者 KATLA S K

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Sep 14, 2021

Excellent

创建者 María J B D S

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Sep 4, 2021

EXCELENTT

创建者 Fernanda S

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Jul 13, 2021

Excellent

创建者 Afina S

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Apr 23, 2021

Perfecto!

创建者 MIDHUN.S

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Oct 12, 2020

Very good

创建者 HUANGLIYI

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Aug 24, 2020

I love it

创建者 Aastha D

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Jul 16, 2020

excellent

创建者 Carlos A

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Jan 5, 2019

Excellent

创建者 Denzil O D

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Apr 23, 2017

GREAT....

创建者 Joao B C R V

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Oct 17, 2016

THE BEST!

创建者 Ron Q

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Oct 12, 2015

Wonderful

创建者 DAUD M

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Apr 25, 2025

The best

创建者 Valeria M

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Aug 6, 2023

Good :)

创建者 Giacomo A V

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May 16, 2022

the best

创建者 Marinta H C

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Dec 13, 2020

Loved It

创建者 Rafael E

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Jun 16, 2020

Perfect!