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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,218 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

M

May 25, 2020

As a senior professional in Luxury sector, the course helped me to get refreshed during quarantine days.It was amazin experience with great discussion classes and best practice sharings.Thanks to

筛选依据：

1051 - Management of Fashion and Luxury Companies 的 1075 个评论（共 1,479 个）

创建者 Inês C R D F

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May 25, 2020

Great course

创建者 Alizée V

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May 13, 2020

très complet

创建者 Guillermo L

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Oct 7, 2016

Magnifico!!!

创建者 Yves Z

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Dec 13, 2015

great course

创建者 Andrea S G

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Sep 28, 2015

Muy bueno!!!

创建者 Suélen R

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Jan 13, 2025

Ótimo curso

创建者 SALOME C

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Jun 6, 2021

really good

创建者 Akshitha R

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Jan 20, 2021

very useful

创建者 253 B T

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Jan 4, 2021

Very useful

创建者 Arwa K S

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Dec 9, 2020

So helpful.

创建者 Buitrago A I

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Sep 13, 2020

excellent!!

创建者 Karrie오설매 W

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Aug 25, 2020

good course

创建者 Priya d

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Jul 20, 2020

good course

创建者 Jeanne V

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Jul 17, 2020

Great Mooc!

创建者 Rafael V

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Jun 18, 2020

really nice

创建者 Madhubala

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May 12, 2020

Just try it

创建者 Arun K

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Mar 23, 2020

Interesting

创建者 Mohamed G K S

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Oct 6, 2018

many thanks

创建者 Janell C

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Nov 13, 2017

很有意思，记得做笔记。

创建者 Mauricio Z

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Mar 26, 2017

REALLY GOOD

创建者 stephanie c s

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Jan 3, 2017

So good !!!

创建者 Marina F

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Apr 6, 2016

Excepcional

创建者 CHIRAG

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Oct 30, 2020

THANK YOU.

创建者 Jimena S P

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May 23, 2020

I LOVE IT!

创建者 Glauco G S

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May 14, 2020

EXCELENTE!