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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,218 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

M

May 25, 2020

As a senior professional in Luxury sector, the course helped me to get refreshed during quarantine days.It was amazin experience with great discussion classes and best practice sharings.Thanks to

筛选依据：

1026 - Management of Fashion and Luxury Companies 的 1050 个评论（共 1,479 个）

创建者 Cristina I M

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May 19, 2022

Great Course!

创建者 Ahmed M

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Jan 29, 2022

eman metwally

创建者 MARIA V

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Mar 16, 2021

Great Course!

创建者 Natalia G

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Jun 10, 2020

Great course!

创建者 Tobias R

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Mar 31, 2020

good overview

创建者 Maria F

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Mar 2, 2019

Great course!

创建者 Matteo D M

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Oct 14, 2018

Great course!

创建者 Eva R

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Nov 3, 2017

Great course!

创建者 Xinru Y

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Jul 28, 2017

learns a lot!

创建者 Mobin S

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Jul 12, 2017

Insightful ..

创建者 Amanda S

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May 22, 2017

Great course!

创建者 Livia M

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Apr 17, 2017

Great course.

创建者 Joanna M

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Nov 7, 2016

great course!

创建者 Solangel G

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Oct 17, 2016

Great course!

创建者 Andrea

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Oct 31, 2015

Excelente!!!!

创建者 Евгений Б

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Oct 13, 2015

Great course!

创建者 Bola D

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Jul 7, 2024

great course

创建者 Renata B

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Jun 4, 2024

Maravilhoso!

创建者 AbuBakar I

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Apr 7, 2023

Learned alot

创建者 CELIN A

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Oct 17, 2022

informative

创建者 Christina S

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Dec 7, 2021

very useful

创建者 Zhaohong L

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Nov 16, 2021

Very useful!

创建者 Wit W

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Jun 20, 2021

OMG so posh

创建者 Zeynep A

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Feb 27, 2021

Educational!

创建者 Ludovica N

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Oct 22, 2020

amazing !!!!