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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,216 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

M

May 25, 2020

As a senior professional in Luxury sector, the course helped me to get refreshed during quarantine days.It was amazin experience with great discussion classes and best practice sharings.Thanks to

筛选依据：

1001 - Management of Fashion and Luxury Companies 的 1025 个评论（共 1,479 个）

创建者 Nathaly O S

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Oct 1, 2020

Excellent course

创建者 Samantha B K

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Jun 7, 2020

Very Informative

创建者 Manav P

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May 19, 2020

excellent course

创建者 Ifeoma D

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Apr 9, 2020

Very Insightful.

创建者 MagicTang

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Mar 8, 2020

Excellent course

创建者 Ajit S

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Feb 24, 2020

Great Learning !

创建者 Ravi S

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Jun 10, 2018

EXCELLENT COURSE

创建者 Devautour

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Apr 29, 2018

Merci beaucoup !

创建者 Alejandra E E

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Apr 20, 2017

Excellent course

创建者 Mariana P G

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Dec 7, 2015

It was excellent

创建者 Seguy M W

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Nov 3, 2020

Very useful !!!

创建者 Heather M

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Sep 22, 2020

Very Insightful

创建者 Hamza A E

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Apr 16, 2020

Perfect course.

创建者 宜廷蔡

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Dec 10, 2019

Very usefull!!!

创建者 Subhajit M

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Jan 5, 2019

Very insightful

创建者 carlos e c

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Aug 24, 2018

You'll love it!

创建者 Roberta L

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Jun 27, 2017

amazing course!

创建者 Alex P M

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Feb 2, 2017

Excelente curso

创建者 THIAGO A Q D O D S

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Jun 28, 2022

Great course !

创建者 ADAM A

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Dec 22, 2021

merci coursera

创建者 aoife k

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Oct 31, 2021

Amazing Course

创建者 Agnieszka K

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May 26, 2021

Thank You!!!!

创建者 Chenjun Z

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Aug 9, 2020

非常棒的一门课，学到了很多！

创建者 Ifunanya o

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Oct 14, 2016

very educative

创建者 marco C

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Mar 3, 2023

Excellent!!!!