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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,216 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

BB

Jul 15, 2020

The course is supposed to be for beginners and pros as well but the final test seems quite hard to pass if you're a beginner due to the wide range of information included in those 2 reports

筛选依据：

851 - Management of Fashion and Luxury Companies 的 875 个评论（共 1,479 个）

创建者 Rafael d M

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Apr 27, 2020

Very well done! Thank you very much!

创建者 Ирина А

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Sep 14, 2015

Extremely cool course! Thank you! :)

创建者 Ingrid W

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Nov 8, 2024

So complete! Amazing. Cover it all.

创建者 Nastassia B

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Nov 14, 2024

Molto interessante e davvero utile

创建者 Anđela I

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Oct 6, 2022

i learnd a lot, it was very good.

创建者 Nisa

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Apr 8, 2022

So thankful for the knowledge here

创建者 Sabrina C R

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Apr 22, 2021

He aprendido mucho, vale la pena!!

创建者 Маргарита М

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Feb 8, 2021

Amazing course, thank you so much!

创建者 Ana J

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Aug 11, 2020

Amazing and interesting course !!!

创建者 Peter M H I

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Jul 9, 2020

Has gained me valuable information

创建者 Emanuela G

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Jun 22, 2020

Interesting and really informative

创建者 Dhvani S

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Jun 15, 2020

such a good and informative course

创建者 Manar E F

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Oct 13, 2017

The course is greatly informative.

创建者 Елизавета А

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Oct 27, 2015

It was really new - thank you all!

创建者 SHRIYA P

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May 26, 2021

Amazing course! very insightful!

创建者 Biljana B

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Oct 27, 2020

Very interesting and informative!

创建者 Salma M

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Oct 18, 2020

Very dynamic, which works for me.

创建者 Yara Z

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Oct 13, 2020

Thank you! It was really helpful.

创建者 Bernice B

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Mar 29, 2018

Really enjoyed taking this course

创建者 Anna H

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Jul 18, 2017

Great!! Huge amount of knowledge!

创建者 Marcella A C J

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Sep 25, 2016

This course is a luxury! amazing!

创建者 Johann V

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Aug 23, 2024

Excellent course, very accurate.

创建者 Sandra D

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Apr 19, 2020

Amazing, incredibly interesting!

创建者 Deleted A

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Jan 25, 2018

Very useful and well structured!