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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据：

776 - Management of Fashion and Luxury Companies 的 800 个评论（共 1,479 个）

创建者 Mariana M

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Nov 12, 2024

Excelente información, las docentes muy buenas

创建者 Angela L

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Jan 11, 2021

Ottimo corso, lo consiglio.

Adoro le insegnanti

创建者 Tomas V

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Mar 16, 2020

Very interesting. Thank you Università Bocconi

创建者 Mery R J

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Oct 14, 2019

Muy completo y dinamico!! Se aprende muchisimo

创建者 Anastasia J

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Nov 3, 2017

Amazing course, but also demanding! Thank you.

创建者 Charity B

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Oct 26, 2017

Excellent. Very enlightening and well taught.

创建者 Sania N A

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Jul 11, 2017

One of the best course I ever take in coursera

创建者 Supatra B

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Jan 12, 2017

Good to know if you are in fashion industry :)

创建者 Gigi U

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Jan 24, 2023

A little dated, but exhaustive in information

创建者 Marcus G

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Oct 26, 2021

very useful.....thank you corsera and bocconi

创建者 matteo b

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Mar 9, 2021

One of the best fashion / luxury courses ever

创建者 Rayyan S

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Dec 17, 2019

Excellent for new designers and entrepreneurs

创建者 Estefania G B

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Mar 1, 2018

Excellent course! Very didactic and complete.

创建者 Anupama M

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Sep 2, 2017

A very informative and well delivered course.

创建者 Sanjena B

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Jun 19, 2017

This was an amazing course! i got learn a lot

创建者 Shilpi D S

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Apr 30, 2020

Very Enriching and very well conceptualized.

创建者 Carole T

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Nov 22, 2019

Very interesting, a lot of info are in there

创建者 SINGAMSETTY S

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Oct 15, 2019

An awesome and most interesting course ever.

创建者 Sanne G

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Jan 14, 2018

Very fulfilling from the first week onwards.

创建者 Mehdi N

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Apr 21, 2017

Great course with so many useful contents...

创建者 Evita

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Jun 8, 2016

great material content and overall structure

创建者 MARTHA C

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Jul 15, 2022

Very good for anyone interested in fashion.

创建者 Giovanni B

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Nov 16, 2020

The course it's really focused and complete

创建者 Floral b

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Oct 15, 2020

Very usefull lesson. I highly recommend it!

创建者 Princy. P

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Oct 12, 2020

It's very easy to learn and make confidence