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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,215 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

MA

Nov 24, 2016

I think it was a very good course. Perhaps the speakers were talking a bit fast (and with the Italian accent it was a bit hard to understand). But except this very minor thing, I recommend it !!

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

筛选依据:

651 - Management of Fashion and Luxury Companies 的 675 个评论(共 1,478 个)

创建者 Fedorovich A

Nov 2, 2015

Adore this course, wish it would be more courses connected with fashion

创建者 shruti k

Apr 7, 2022

Really great course to learn more about luxury and fashion businesses

创建者 Pareena P

Aug 2, 2020

This course gives a lot of knowledge about Fashion and Luxury Fashion.

创建者 Clara M

Jul 5, 2020

Really well structured, interesting and worth dedicating your time to.

创建者 Antonella M

Feb 12, 2019

I have enjoyed, now I have a different vision about Fashion and Luxury

创建者 Diana R

Mar 1, 2016

Please do more courses like this It explain a lot about this industry.

创建者 Marek W

Jul 16, 2023

Very interesting, a little bit outdated, but with amazing interviews.

创建者 BHAGYASHREE D B

Sep 24, 2020

This course is best.. I learn many things about fashion brands luxury

创建者 Tatum G K

Jun 30, 2018

Excelente curso de aproximación a los mercados de la moda y del lujo.

创建者 Moustafa A M

Jun 27, 2018

It is so interesting , full of new ideas and organized well.good luck

创建者 Paul W

Apr 9, 2018

Big Eye-opener. I really enjoyed this look into the fashion business.

创建者 Sumeet G

Sep 19, 2016

A great course for beginners who want to understand fashion industry.

创建者 Juan G A M

Oct 25, 2015

Awesome course, great materials and good teachers. Thank you Bocconi.

创建者 Gilberto M Z

May 3, 2020

Awesome course ! Very interactive and easy E learning platform!!!!!!

创建者 Juan P L C

Apr 25, 2020

I Love this course, It has excellent materials and resources. Thanks

创建者 ZHOU Z J

Oct 27, 2016

quite systematic! helpful to learn the insights of fashion industry!

创建者 Zaidi

Dec 4, 2015

I love the course the course material was good and very informative.

创建者 张诗琪

Jul 10, 2025

很棒的课程,通过学习,我对时尚与奢侈品行业有了全新的认识。他从一个让我做梦的、高不可攀的存在,以更加亲近、神圣的感觉慢慢晕染在我的心头

创建者 Giulia M

Jan 20, 2025

corso ben strutturato. interessanti le interviste e i case studies.

创建者 Amanda B

Sep 9, 2022

Super informative course and a lot of thought-provoking discussions

创建者 Hiroshi T

Jul 28, 2021

Lecture is esay to understadn in term of logic and simple English.

创建者 AFFONSO D

May 11, 2021

I really enjoyed this course and learned a lot from the professors!

创建者 Benoit L

Apr 5, 2021

Very helpful to better understand the luxury and fashion activities

创建者 Priscila G P

Jul 17, 2020

I recommend this course. This added a lot to my knowledge and work.