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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据:

601 - Management of Fashion and Luxury Companies 的 625 个评论(共 1,478 个)

创建者 Maria A

Mar 28, 2019

Its an excelente course and introduction into fashion and luxury business overall

创建者 Cheena P P

Jan 9, 2025

A section regarding new fashion & luxury practices post-pandemic can be of help.

创建者 Martina T

Sep 15, 2022

Great! I'm very happy after these weeks learning about this fascinating matter.

创建者 Prithvi R

May 16, 2020

This Course perfectly explains everything about the fashion and luxury Industry.

创建者 Helene B

Apr 30, 2018

very interesting. Good content. Challenging enough. Very happy about the course!

创建者 Joana L G C R

Jun 2, 2017

Highly reccommend this course for anyone who wants to work in fashion or luxury.

创建者 Rakitha R

Feb 3, 2025

Gain more for your knowledge and change the way you imaged the fashion industry

创建者 Veronica M

Jan 2, 2023

An in-depth specialization course in Management of Fashion. I highly recommend!

创建者 mary p

Oct 22, 2022

es un curso que me gusto bastante porque pude aprender mas sobre mis pasiones.

创建者 Victoria M

Apr 28, 2021

The course is really helpful to understand deeper the luxury and fashion world.

创建者 Caroline C

May 24, 2020

Excelent video content, support readings and teachers. I love make this course.

创建者 sahar g R

Apr 29, 2020

excellent Course, awesome teachers and very useful material and items to learn.

创建者 Anastasiia M

Sep 29, 2019

Great course for those who wants to learn how fashion industry works in general

创建者 Davide S

Jun 1, 2018

Well done! Thanks to this course I learned much about Fashion&Luxury Companies.

创建者 Devayani

Nov 7, 2016

This is an excellent course which gave me an understanding for foreign markets.

创建者 Carla G

Mar 13, 2025

it's so interesting course, you learn a lot of things and also it's so dinamic

创建者 elizabeth r

Sep 23, 2024

Me encantó realizar este curso, me parece que es muy completo. Muchas gracias.

创建者 Hakim T

Nov 5, 2023

great, educational course taught by knowledgeable professionals in their field

创建者 Dorogan I

Mar 28, 2020

The course is really good. Nice speakers, interesting information. Recommend !

创建者 Carlos G C

Jul 7, 2019

Very enlightening! Interesting perspective about fashion and luxury industries

创建者 Passant N N

Aug 3, 2017

The best course ever, thank you all for making this opportunity to studying it

创建者 Vibhanshu S

Feb 19, 2023

Very insightful for anyone who does not understand fashion and luxury market.

创建者 Laura S

May 23, 2020

Very detailed in different luxury business areas. Excellet! HIghly recommend!

创建者 Erik F

May 6, 2020

Interesting course that gives a well structured view of the luxury management

创建者 Yasmina H

May 20, 2020

Offered detailed insight into the management of fashion and luxury companies