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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据:

476 - Management of Fashion and Luxury Companies 的 500 个评论(共 1,478 个)

创建者 Trufanov D

Aug 21, 2019

Great course. Learned a lot. Good thing is that there are many interviews with luxury companies' executives.

创建者 Yogesh B

Nov 9, 2018

The course is well designed, which is compact and gives you an overview of both Luxury and Fashion industry.

创建者 Jiwon L

Jan 24, 2016

hope there will be some sequel courses ! so interesting and inspirational !!! Thank you Universita Bocconi !

创建者 show L

Jun 15, 2020

the course is basic and good to practical application , hope have advanced courses to learn in the future .

创建者 Giselle W

May 17, 2020

Curso bem montado, conteúdo relevante, mesmo quem já possui experiencia tem algo a aprender com este curso.

创建者 Anamika S

Feb 17, 2021

I loved it. So informative, with all the reading material and videos and extra articles. Very very helpful

创建者 Marco C

Dec 15, 2017

Overall, I think it was very informative. Excellent. At times I thought the lecturers were hard to follow.

创建者 Mahmad F J

Jan 2, 2021

Highly professional and it really mean genuine learning. Thanks for your valuable support toward studies.

创建者 Beatriz L

Aug 29, 2020

I think it was very professional and high-quality content. It was a pleasure to take part in this course.

创建者 el M ا

Apr 10, 2020

Very, intersting courses .

THANKs to the instructors .

& and thanks to Coursera <3

#SA7iTOOOOOOOOOOOOOOOOO

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创建者 Durbar D

Apr 11, 2018

Perfectly designed courses with ample case studies. I loved going through those annual financial reports.

创建者 Sarah L

Sep 23, 2015

This course has taught me so much interesting information, I am very happy to have been able to take it !

创建者 Josefina D

Jun 21, 2022

Learned a lot. Definitely worth my time aand perfect for someone just getting into the fashion industry.

创建者 Dalila A

Oct 12, 2020

Very interesting and educational course. Well structured and with very useful and relevant case studies.

创建者 Wendy l

Jun 26, 2021

very useful! It's a easy course for the beginning, I will keep study in the future! Thank all teachers!

创建者 Elaine P

Oct 28, 2018

Loved this course, gained so much information and learnt things about fashion that I never knew before.

创建者 Haarith A

Feb 28, 2017

really satisfied ........ loved this because this course have more real business world cases & examples

创建者 Gabrielle P

Mar 9, 2021

Amazing course, very well prepared, perfect contents, from the pdf files to the impeccable interviews.

创建者 Alexandra O V

Apr 10, 2020

Thank you for this wonderful course and compliments for the professors for their passions and culture.

创建者 Kerly L P C S

Feb 5, 2018

Love this course! I learned a lot and I will take this knowledge with me and hopefully use it at work!

创建者 Angel B

Apr 2, 2017

I hadn't taken a fashion -oriented course in over ten yrs. This was great! I sincerely felt "updated."

创建者 Krasimira K

Jul 30, 2021

I have enriched my knowledge of business strategies and communication in fashion industry. Thank you!

创建者 Vijaykumar H

Jun 18, 2021

GREAT LEARNING EXPEREINCE. MUST COURSE FOR PEOPLE WHO ARE FACINATED TOWARDS FASHION & LUXURY INDUSTRY

创建者 Irem E O

Jun 15, 2018

I've learned a lot about fashion and luxury companies, retail identity, management and communication.