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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

4.7
6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据:

451 - Management of Fashion and Luxury Companies 的 475 个评论(共 1,478 个)

创建者 Aparajita S

Jul 23, 2020

As a complete outsider in the fashion and luxury world, this course was very informative and, inherently, guiding.

创建者 Beatriz H

Jun 3, 2020

Es un excelente curso , aprendí bastante y descubrí muchos aspectos detrás de una compañía en el mundo de la moda

创建者 Yulia

Mar 30, 2016

It's perfect for those who love the world of fashion and want to understand how work Fashion and Luxury Companies.

创建者 Paige A

May 11, 2025

I learned more than i thought i would have learned and this course also confirmed a lot for me. Highly recommend.

创建者 Vijay K K

Mar 3, 2018

The course is comprehensive and tries to cover latest happenings in fashion. the interviews were very insightful.

创建者 Анатолий А

Sep 8, 2017

I just started and i am quite impressed with how suitable the information they are giving towards my job! Low it!

创建者 Kera-Ram C

Jun 18, 2025

A valuable, practical course for fashion/luxury management, but clearer question context would enhance learning.

创建者 siva g b

Jun 9, 2020

had a good understanding and overview about global fashion marketing and global fashion brands and the industry.

创建者 ASHNA G

May 1, 2020

amazing experience i would suggest to make quiz questions that are based on mind of us to answer and then graded

创建者 Luisa F A B

Apr 7, 2020

Very organized and specific. I liked the tests because they really check if you actually understood the lessons.

创建者 kamakshi b

Sep 15, 2019

Its an amazing course and should be done by everyone interested in understanding the fashion and luxury industry

创建者 Olga B

Jun 25, 2017

I want to change my work to work in the fashion industry, and I think this knowledge will be an excellent start.

创建者 Laurence M

Apr 29, 2023

Good insights on Fashion and Luxury markets. Inspiring feetbacks from professionals and lessons from professors

创建者 VALENTINA

May 1, 2021

Extremely rich contents and highly prepared instructors made this course a pleasant way to enrich my knowledge.

创建者 Antonio

Jan 26, 2020

You can learn a lot from this course, all the content are really useful and I really enjoyed learning

Thank you.

创建者 Deleted A

Sep 14, 2017

I enjoyed the course. I would like to express my sincere gratitude to the lecturers for this fantastic journey!

创建者 Martina P

Feb 2, 2021

Brilliant Course, very well done. Amazing for me to have as plus after graduated in business. Thanks everyone.

创建者 Lucia P

May 15, 2019

Muy bien estructurado y con contenido e información sumamente útil. Las entrevistas también fueron muy buenas.

创建者 Romina A M

Dec 21, 2024

it was awesome, this course gave me new perspective and the other great part was I could learn at my own pace

创建者 Margarita P

Jun 6, 2020

It´s a great course, not only for amplify your knowledge, but also to satisfy one´s curiousity and to inspire

创建者 Pauline D

May 10, 2018

A very interesting and complete course! I learned a lot about Fashion and Luxury Communication and Marketing.

创建者 Kevin A R

Sep 21, 2020

Fantastic course. Reveals the inner workings of the fashion and luxury business. Relevant to every industry.

创建者 Irina L

Sep 6, 2020

Really makes understand you understand the fashion industry more precisely and how it operates, recommend!!!

创建者 ΗΡΩ Σ

May 3, 2020

An excellent course about Fashion! I've learned so many things about luxury that i have never thought about!

创建者 Sonia S

Dec 2, 2019

Really good overview of the fashion industry. I am a beginner and found the content digestible and helpful.