LinkedIn Ads are designed to target professionals, including business leaders, executives, and highly skilled workers. LinkedIn allows you to target your audience exactly by job title, industry, skills, and organization size. This helps you find high-value prospects. 

You'll learn about several types of ads, including video, single-image, carousel, event, and discussion ads. You'll also learn how to target, bid, analyze conversions, and report on performance—all the skills you need to create LinkedIn ad campaigns that make money. 

LinkedIn is the best place for professionals to network and market to other businesses. As more and more businesses move toward getting leads online, knowing how to use LinkedIn Ads provides you with an edge over your competitors. It helps you connect with decision-makers, increase conversions, and expand faster in today's professional market.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.