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学生对 Yonsei University 提供的 Intro to International Marketing 的评价和反馈

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1,031 个评分

课程概述

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

热门审阅

PB

Apr 12, 2020

I personally really enjoyed this course since it gave me a great insight into International marketing and was quite enjoyable!

JV

Oct 11, 2021

A very good introduction to International Marketing and cross industry. The professor has great professionalism and explains terms well. Overall good.

筛选依据：

176 - Intro to International Marketing 的 200 个评论（共 236 个）

创建者 Diego A P G

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Mar 7, 2017

excellent

创建者 Julio C E B

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Jan 18, 2021

Excelent

创建者 T.Vasunthra

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Aug 12, 2020

Too Good

创建者 AMJITH S

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Jun 14, 2020

Easy one

创建者 Jeet S

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Aug 30, 2017

awesome!

创建者 Тарас М

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Jul 8, 2017

LOVE IT!

创建者 Phan H T N

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Jan 18, 2022

Good!

创建者 Mouhcine A

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Nov 13, 2018

Merci

创建者 DEBAPRIYO S

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Aug 4, 2018

GREAT

创建者 h h

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May 3, 2025

GOOD

创建者 Bui V M P ( C

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Feb 23, 2025

good

创建者 Annisa F

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Nov 26, 2024

good

创建者 Muntaz N D R

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Sep 23, 2023

good

创建者 Truong T H ( D

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May 31, 2023

good

创建者 HungTVSS150525

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Jul 5, 2022

good

创建者 Thipakorn m

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Jun 8, 2021

good

创建者 18BCO024-DEEPAK V P M B

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Sep 10, 2020

Nice

创建者 Nihad k

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Sep 8, 2020

Good

创建者 GLORIYA V

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Aug 25, 2020

Good

创建者 Subaharini.p

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Aug 13, 2020

Good

创建者 AKULA K R

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Aug 6, 2020

good

创建者 Tinnavalli v

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Jun 11, 2020

Good

创建者 Vajinepalli s s

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Jun 10, 2020

nice

创建者 WANWAN Y

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Feb 19, 2025

111

创建者 Fhareza A

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Sep 10, 2020

wow