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学生对 Yonsei University 提供的 Intro to International Marketing 的评价和反馈

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1,031 个评分

课程概述

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

热门审阅

JV

Oct 11, 2021

A very good introduction to International Marketing and cross industry. The professor has great professionalism and explains terms well. Overall good.

PB

Apr 12, 2020

I personally really enjoyed this course since it gave me a great insight into International marketing and was quite enjoyable!

筛选依据：

101 - Intro to International Marketing 的 125 个评论（共 236 个）

创建者 Tran N H Y ( H

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Sep 30, 2021

Thank you lecturer for supporting me in this course

创建者 Thashneem B

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Apr 30, 2018

It was very easy to understand. Than you very much!

创建者 Madhawa K

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Feb 13, 2021

Very good course outline and lecturer was fabulous

创建者 Rafael E R A

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Feb 9, 2016

A great course, its very intersting!! Suscribe!!

创建者 prasanth m

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Jul 3, 2020

thank you for providing such a wonderful course

创建者 Massimo Z

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Mar 29, 2016

This course is well done and useful.

Thank you.

创建者 Muhammad U

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May 22, 2022

Help me to understand international marketing

创建者 John R

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Jun 24, 2020

very good course and the teacher is excellent

创建者 MADHUKA L J

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Apr 22, 2021

Very helpful course for my future endeavour.

创建者 alina

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Dec 18, 2020

Very nice and easy introduction to marketing

创建者 Carolina B

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Oct 24, 2020

Great teacher and course, really enjoyed it.

创建者 Janitta I

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Aug 8, 2020

I learnt a lot from this course, thank you!

创建者 Wang Y

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Sep 14, 2020

excellent！！thank you very for my teacher.

创建者 Aishwarya R

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Oct 8, 2019

Great course! I learnt a lot. Loved it!

创建者 Rodrigo C

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Jul 14, 2018

Is a really good course 100 % recommend

创建者 Penny M

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Sep 9, 2020

Many example cases and nice interviews

创建者 shoma d

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Feb 4, 2021

This course was very good, thank you.

创建者 HS W

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Jul 16, 2016

Excellent & very interesting course !

创建者 Gabriel A

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Aug 3, 2020

An amazing course! I loved doing it.

创建者 Flt L G R

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Jun 9, 2020

NICE LEARNING EXPERIENCE...THANKS..

创建者 Fausto R

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Nov 22, 2019

Excelent! Thank you for Noon Nopi...

创建者 Thomas M S

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Jun 7, 2022

Tons of fun, and lots of knowledge.

创建者 Pornchanan C

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Aug 5, 2020

really useful and easy to undersand

创建者 Le N

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Sep 26, 2017

It is a very useful course for me

创建者 Ramamoorthy. M

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Sep 30, 2020

Intro to International Marketing