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学生对 University of Colorado Boulder 提供的 International Marketing and Management 的评价和反馈
121 个评分
课程概述
In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.
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CB
Jul 13, 2025
This course was very insightful. Multi layered and challenging
SS
Apr 13, 2023
thanks a lot for sharing the concept in detail.the way of explanation is outstanding
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26 - International Marketing and Management 的 29 个评论（共 29 个）
创建者 Deleted A
•Nov 5, 2022
it wasn't perfect, but it was very informative and simple. it was easy to understand.
创建者 André G d A
•Nov 3, 2023
Could be better with more information and statistics
创建者 Harun W
•Mar 16, 2025
bagus
创建者 Kristin F
•Nov 9, 2021
I was very disappointed in this course. The material was nothing I could not have learned in a well-written article. I don't need slides read to me and there are at least two places where the instructor messes up his terminology. I expected better.