Can I take this course if I’m not from a tech background?

Absolutely. The course is designed for beginners and professionals from both technical and non-technical backgrounds.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Generative AI in Product Development Training

Generative AI in Product Development Training

位教师：Priyanka Mehta

包含在 Coursera Plus 中

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2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

5 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

5 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Build Go-To-Market strategies using GenAI tools like Copy AI for faster launches.
Create AI-powered marketing assets that drive engagement and product visibility.
Optimize product growth with AI-driven feedback analysis and performance insights.
Plan product retirement and prepare for the future using next-gen GenAI innovations.

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有2个模块

This generative AI in product management course equips you with the skills to apply GenAI across the entire product lifecycle from research and design to launch and retirement. Start by automating market research, conducting AI-powered SWOT analysis, and building strategic roadmaps using tools like Miro AI and ChatGPT. Dive into product design with virtual prototyping, UI creation, and GenAI content generation for marketing. Advance to mastering Go-To-Market strategies, generating ad creatives with Copy AI, and driving product growth through AI-driven feedback and optimization. Conclude with insights on managing product retirement and preparing for the future with next-gen GenAI tools.

To be successful in this course, no prior experience is required, this course is beginner-friendly and ideal for aspiring product managers, designers, and innovators. By the end of this course, you will be able to: - Apply GenAI across product research, design, and development - Create AI-powered GTM plans and marketing content - Optimize products using customer feedback and performance data - Prepare for product retirement with strategic AI insights Ideal for product professionals, marketers, and innovators.

Master the use of Generative AI across the entire product lifecycle from research to design to development. Learn how to automate market research, conduct SWOT analysis with AI, and build roadmaps using tools like Miro AI and ChatGPT. Explore virtual prototyping, UI design, and content creation for product marketing. Gain industry-ready skills to apply GenAI in real-world product management and innovation.

涵盖的内容

13个视频1篇阅读材料5个作业

13个视频总计56分钟

Learning Objectives1分钟
Product Management Lifecycle4分钟
Automated Market Research Analysis7分钟
Demo: Exploring ChatGPT and Atlancer.ai11分钟
What is SWOT Analysis?7分钟
Demo: Miro AI for Product Roadmap3分钟
Demo: Miro AI for SWOT Analysis2分钟
Generative AI in Product Design3分钟
Product and Virtual Prototyping3分钟
Demo: Creating Social Media Post using GenAI tool5分钟
Demo: Designing User Interfaces with Genrative AI2分钟
Product Development Across Different Industry Domains3分钟
Key Takeaways0分钟

1篇阅读材料总计10分钟

Course Syllabus10分钟

5个作业总计100分钟

Quiz on Generative AI in Product Management15分钟
Quiz on What is SWOT Analysis?15分钟
Quiz on Design and prototyping15分钟
Quiz on Product development15分钟
Assessment for Generative AI from Product Research to Development40分钟

Master Generative AI strategies from product launch to retirement in this hands-on course. Learn to craft Go-To-Market strategies, create marketing assets with tools like Copy AI, and drive growth through customer feedback and performance insights. Understand the product retirement phase and explore how businesses can future-proof with next-gen GenAI tools. Ideal for product leaders seeking end-to-end innovation.

涵盖的内容

10个视频6个作业

10个视频总计36分钟

Learning Objectives1分钟
Go-To-Market Strategy Components4分钟
Demo: Generating Marketing Content Using Copy AI4分钟
Demo: Creating Facebook Ads Using Copy AI2分钟
Product Growth and Optimization6分钟
Demo: Customer Feedback Survey Using SurveySparrow6分钟
Retirement of a Product2分钟
How Can Businesses Prepare for the Future of GenAI?4分钟
Challenges in GenAl Integration3分钟
Key Takeaways1分钟

6个作业总计115分钟

Quiz on Market Ready: Mastering Go-To-Market and Product Launch15分钟
Quiz on From Growth to Greatness: Optimizing Product Performance15分钟
Quiz on Product Retirement15分钟
Quiz on Preparing for the Future: Next-Gen AI Tools and Techniques15分钟
Quiz on Challenges and Considerations in GenAI Integration15分钟
Assessment for GenAI in Product Launch to Retirement40分钟

位教师

Priyanka Mehta

Simplilearn

62 门课程25,872 名学生

提供方

Simplilearn

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无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

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常见问题

This course teaches how to apply Generative AI across the product lifecycle—from research and design to launch and retirement—using tools like ChatGPT, Miro AI, and Copy AI.

You’ll work with ChatGPT, Miro AI, Copy AI, and other GenAI tools to automate research, design, and marketing tasks.

You’ll learn to automate market research, build product roadmaps, design with AI, launch smarter with GTM strategies, and optimize product growth using AI insights.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.