返回到 Generative AI: Accelerate your Digital Marketing Career
学生对 IBM 提供的 Generative AI: Accelerate your Digital Marketing Career 的评价和反馈
36 个评分
课程概述
McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI to enhance efficiency, personalization, and content creation are in high demand. This course gives you the sought-after GenAI skills businesses need.
During the course, you’ll explore using GenAI to automate content creation, enhance ad copy, and personalize email campaigns and social media posts. You’ll learn to optimize digital advertising using AI for audience segmentation, creative refinement, and personalized campaigns. You’ll discover how AI can enhance SEO through keyword research, content optimization, and competitor analysis. You’ll explore AI-driven approaches for enhancing e-commerce experiences.
You’ll get hands-on practice generating engaging content, personalizing campaigns, and optimizing strategies for better results.
Additionally, you’ll examine ethical considerations, challenges, and best practices for AI integration in digital marketing.
If you’re looking to boost your career with in-demand GenAI skills businesses are looking for, enroll today and power up your resume in just a few weeks!
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1 - Generative AI: Accelerate your Digital Marketing Career 的 4 个评论（共 4 个）
创建者 Naphatsorn D
•Aug 31, 2025
The Virtual lab session is very interesting.
创建者 Rahanda A
•Jun 14, 2025
BAGUS BANGET ASLI
创建者 Ajan C
•Nov 10, 2025
Very good course covering basic details, need in depth details in SEO and ad copies section.
创建者 Christopher T
•Nov 25, 2025
Weird that is was presented as class, but then I ran out of credits using the AI teaching platform, but then I was offered a subscription to Watson. I just wanted to take the class. I eventually just opened another browser window and used ChatGPT separate.