Are you making marketing decisions based on incomplete or inaccurate data? Master the essential skills that turn raw web traffic data into reliable business intelligence. This Short Course was created to help digital marketing professionals accomplish accurate traffic forecasting and bulletproof data validation.
Forecast and Validate Your Marketing Traffic
只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习更高水平的技能。立即节省
您将学到什么
Statistical forecasting shifts marketing from guesswork to proactive strategy, enabling datadriven planning, resource use, and campaign optimization.
Data validation underpins reliable analytics; without consistent quality checks, even advanced models deliver unreliable results.
Systematic variance analysis compares real-time and historical data to prevent decisions based on flawed or inconsistent information.
Measuring seasonal campaign impact needs statistical isolation to distinguish real performance gains from normal traffic fluctuations.
您将获得的技能
- Advertising Campaigns
- Time Series Analysis and Forecasting
- Web Analytics
- Analytics
- Marketing Budgets
- Media Planning
- Data-Driven Decision-Making
- Regression Analysis
- Variance Analysis
- Data Quality
- Statistical Modeling
- Predictive Analytics
- Trend Analysis
- Marketing Analytics
- Forecasting
- Data Validation
- Predictive Modeling
要了解的详细信息
可分享的证书
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最近已更新！
January 2026
作业
3 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Advanced Marketing Optimization & Strategy 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
In this module, learners will master the foundational skills of statistical forecasting by learning regression analysis techniques and applying them to real marketing traffic data to predict future performance and isolate seasonal campaign impacts.
涵盖的内容
3个视频1篇阅读材料1个作业
In this module, learners will master systematic data validation techniques by learning to identify and analyze discrepancies between real-time and historical analytics data, ensuring data integrity for reliable marketing decisions.
涵盖的内容
3个视频2篇阅读材料2个作业
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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