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返回到 Effective Sales – An Overview

学生对 Fundação Instituto de Administração 提供的 Effective Sales – An Overview 的评价和反馈

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283 个评分

课程概述

Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company. The sales functions are discussed with models and frameworks that support the planning process, which includes assumptions regarding the strategic guidelines, such as aggregate revenue targets, company’s earnings, and expected cash flow from the company’s operations. These variables are all related to the strategy of the company. The target audience of this specialization include professionals with some experience in sales, they might have been promoted to a managing position recently, or they have plans to improve their expertise in the sales area to apply to more challenging positions in the future. Prerequisite for this specialization is general knowledge of business concepts, models, and tools. Professionals who have concluded undergraduate courses of business administration, and also of different areas of knowledge, such as engineering, economics, accounting, and social sciences. It’s also important to emphasize that sales involve a broad range of areas, there are products and services related to agriculture, petrochemical, automobile, aeronautics, chemical, pharmaceutical, medical, insurance, education, retail, and consulting industries, just to mention some examples. That means sales professionals are from all sectors. Therefore, learners of different academic backgrounds may benefit from doing this specialization, which is structured to support sales planning and management from a methodological standpoint. And this approach applies to a diverse range of sectors. The primary learning outcome of this specialization is the improvement of the sales planning and management competencies and skills, by providing a set of concepts, models, tools, and techniques to support the development of the sales plan structure, which will support the sale plan development....

热门审阅

AN

Nov 2, 2019

Instructors in videos are reading the script over a screen, that made it less efficient to transfer the information. I believe they should prepare and talk free like a live presentation. thanks

RA

Apr 16, 2020

Great course! has to rewind videos a lot because of language tone but very good content

筛选依据：

26 - Effective Sales – An Overview 的 50 个评论（共 93 个）

创建者 Pu Z

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Dec 5, 2017

Very useful for me to build a structured knowledge about sales management.

创建者 kamran s

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Mar 25, 2018

Excellent course for the person who wants to start there career in sales.

创建者 Valerian A

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Oct 28, 2018

Exceptional learning and teaching aid with precision on relevant topics

创建者 Luisa G

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Jan 22, 2018

Excellent course and professors, learning a lot. Highly recommended!

创建者 Basavaraj S

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May 29, 2020

Most professional and informative for faculty and sales people.

创建者 Shamsher B

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Jul 3, 2020

Course help me to understand concept with deep analysis.

创建者 Phitsinee F

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Jul 17, 2021

Excellent course! Love it and recommended to everyone!

创建者 Dario A B

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Aug 5, 2025

Good course as a refresh if you are a sales manager.

创建者 طارق ا

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Jul 4, 2025

A very good course and I benefited a lot from it

创建者 Gustavo M d C

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Feb 3, 2018

Well done. Great course and amazing instructor!

创建者 Nada N

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Jul 12, 2020

Good insight on realistic cases and references

创建者 Maira R

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Feb 5, 2019

THANK YOU FOR A GREAT KNOWLEDGE GIVEN!

创建者 Gisele M

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Feb 1, 2018

An excellent approach! Very helpful.

创建者 Nino G

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May 8, 2018

The first week was very good !!!

创建者 Camilo C

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Feb 19, 2021

Great overview regarding sales!

创建者 Fasunle A

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Mar 6, 2023

It was an interesting course

创建者 Dudu E

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Oct 24, 2022

Insightful and educative

创建者 Gagandeep

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Apr 28, 2020

Really fun, knowledgable

创建者 Julio R

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May 14, 2019

Excelente introducción.

创建者 Purva

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Aug 29, 2020

Brilliant experience

创建者 Luis B

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Aug 12, 2024

excelente contenido

创建者 Ahmed E S

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Jul 24, 2025

Impressive course!

创建者 Julien C

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Apr 18, 2025

Well, it was good.

创建者 Ramil N

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Dec 22, 2020

It was interesting

创建者 Vinu p s

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Apr 16, 2020

very good course