中An old phrase in business is "Build it and they will come". If heard at all today it will be ironically, as entrepreneurs too often make things that nobody really wants. Cryptocurrency became a trillion-dollar industry without anyone being able to name a clear use for it beyond illicit transactions. In this second course we take-up the research outputs perviously generated and apply to them strategic planning to include the most effective analytical tools and stress tests to challenge and improve business models. Then we will review the digital marketing landscape to align the given startup with it's most effective channels of communication for business and consumer users.
Digital Media and Strategic Planning in Technology Markets
您将学到什么
Analyze competition and substitutes for a tech industry.
Apply leading analytical tools and stress tests to business models.
Apply Social Media strategy across the dominant platforms.
您将获得的技能
- Email Marketing
- Business Strategy
- Value Propositions
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Paid media
- Marketing Strategy and Techniques
- Video Production
- Google Ads
- Digital Media Strategy
- Strategic Planning
- Web Analytics and SEO
- Competitive Analysis
- Business Modeling
- Content Marketing
- Market Analysis
- Search Engine Optimization
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
7 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Marketing Strategy for Engineers and Technologists 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有6个模块
Introduction to Marketing Strategic Analysis.
涵盖的内容
4个视频9篇阅读材料1个作业
Learn to Employ the Best Analytical Tools.
涵盖的内容
4个视频4篇阅读材料1个作业
涵盖的内容
3个视频1篇阅读材料1个作业
Learn Professional Practice in Tech Branding, Content Marketing and Search Engine Optimization.
涵盖的内容
3个视频7篇阅读材料2个作业
Employ Social Media Platform Marketing and Influencers.
涵盖的内容
7个视频7篇阅读材料1个作业
The Core of Many Tech Marketing Campaigns: Search, Video and Email Marketing.
涵盖的内容
4个视频10篇阅读材料1个作业1次同伴评审
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
攻读学位
课程 是 University of Colorado Boulder提供的以下学位课程的一部分。如果您被录取并注册，您已完成的课程可计入您的学位学习，您的学习进度也可随之转移。
位教师
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