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返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

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2,895 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

GG

Oct 17, 2017

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

SD

Jul 19, 2023

Good course! Clear instructions and comprehensive with no tricky lingo and issues.Very much enjoyed the easy of teacher. Thanks for the information and I am putting it into works as we speak.

筛选依据：

351 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 375 个评论（共 686 个）

创建者 SHAYEK A

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Aug 19, 2020

The course is really helpful

创建者 Hiroany D V C F

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Jun 27, 2020

Very Good Course! Thank You!

创建者 Dr A R U

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May 26, 2020

Superb In Detail Explanation

创建者 Deepak K

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May 20, 2020

Superbly Talented instructor

创建者 Martin W

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Jul 6, 2018

a good foundational overview

创建者 Simon P d G

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Apr 11, 2018

need an update of the course

创建者 darsh

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Nov 7, 2015

really good and informative.

创建者 Omkar B

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Jun 23, 2021

It was really Great course

创建者 Antoinette E

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Oct 20, 2020

Excellent course. Thank you

创建者 Nebu B V J

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Aug 18, 2020

Very Good Course, Excellent

创建者 Prashant A

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Apr 4, 2020

Very helpful and insightful

创建者 Mili S

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Jun 15, 2017

Thank you

Rhiannon Clifton,

创建者 Walid H M

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Jan 25, 2017

nice and informative course

创建者 Vinayak P

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Nov 1, 2016

learned many new things..!!

创建者 KALHAN K

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Feb 14, 2025

very professional course .

创建者 Adeeba S

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May 16, 2021

it was amazing learning it

创建者 Anthony A D

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Jan 1, 2018

Great course! Eye opening.

创建者 Syed B M

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Jun 26, 2025

that was good experiences

创建者 Anthonia I

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Jul 14, 2023

it was really insightful

创建者 kenda d

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Nov 6, 2020

very useful information.

创建者 Bénédicte M

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May 20, 2019

Very interesting course!

创建者 Mohamed G

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Jun 6, 2016

this course is very nice

创建者 onome j u

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Dec 8, 2021

cant access certificate

创建者 Sreoshi D

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Dec 2, 2019

it was very informative