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返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

4.4
2,890 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

MH

May 4, 2024

That was a great journey for me toward the digital marketing world. Cordially thanks to University of Illinis and the Instructor for providing such opportunities.

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

筛选依据:

176 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 200 个评论(共 685 个)

创建者 Neeru J

Nov 20, 2020

Digital Media and Marketing Principles is an excellent course. and very helpful ,

well-structured and well researched

创建者 Mialy A

Nov 14, 2017

so lucky to get learning this course. i had fun and so happy because the teacher has an excellent skills of teaching.

创建者 Tamil S

May 8, 2020

Good Learning. Also it would have been better if the supplementary readings are from 2019 or at least from 2018..

创建者 Mainak C

Apr 27, 2021

It's a great course to learn few important concepts of digital marketing, I really enjoyed it.

Thankyou Coursera!

创建者 Mr. A A

Jan 29, 2025

The points are well thought-out. The learners are able to flow along. I do enjoy my experience here. Thank you.

创建者 Kumar V

Jul 7, 2018

Very informative and a must to opt for if you're looking to understand the Total Landscape of Digital Channels.

创建者 Amuzu-Sefordzi V

Feb 28, 2021

Am glad to have a great media marketing skill. Possessing tactical and well informed knowledge on this skill.

创建者 Ana C

Sep 16, 2019

It has been the best course so far, the way the instructor shown the learning resources and his way to teach.

创建者 Andres P

Jul 30, 2018

This course reinforce the concepts of the three previous courses, and helps to encourage a strategic mindset!

创建者 Muhammad'N L A

Nov 28, 2020

Fantastic simplified tutoring principles and practice, give it to Prof Mike Yau.He has done exellently well

创建者 Husain A H

May 27, 2020

clear and simple presentations of the principles. You can quickly have a basic understanding of the subject

创建者 kenneth n

Apr 17, 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

创建者 Emilian M

Jan 14, 2019

Mike Yao's course was straight to the point, very useful information, concrete examples, great assignments.

创建者 Patricia G

Sep 25, 2020

This was an amazing course that contributed to my digital marketing learning!!! I fully recommend it!!!

创建者 Ahmad A

Aug 23, 2020

I am really satisfied this course and training. The trainer is so professional and creative. Thank you.

创建者 Anantharam S

Oct 3, 2017

Excellant information and great learnings of digital marketing channels. Thanks for the amazing course.

创建者 Martin L C A

Nov 2, 2020

Really informative. I can really use these techniques for my own marketing especially in Social Media.

创建者 Desislava M

Jan 28, 2018

This course is great, very engaging, there was very essential information, I have enjoyed the course!

创建者 Phero V

Sep 9, 2021

Amazing program with clear information and visual example throughout the course. Highly recommended!

创建者 Shakeel A

May 26, 2021

It was excellent and thought provoking course. it increased practical knowledge of digital marketing

创建者 Sidharth S

Oct 13, 2021

This is such an amazing course and the amount of knowledge that is imparted in the video is immense

创建者 Abhishek G

Oct 21, 2016

Wonderful course and I would recommend everyone to do it who wants insights about digital marketing

创建者 Emily B R

Feb 4, 2021

The course is very informative. The materials used are up-to-date. The professors are brilliant.

创建者 Santiago M C

Jan 27, 2022

Really thorough. Proff. Yao does a great job bringing relevant topics and explaining them simply.