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返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

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2,890 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

MH

May 4, 2024

That was a great journey for me toward the digital marketing world. Cordially thanks to University of Illinis and the Instructor for providing such opportunities.

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

筛选依据：

276 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 300 个评论（共 685 个）

创建者 MISHIKA T

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Aug 28, 2020

Got to learn new concepts about digital marketing

创建者 Darceuil D

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Aug 23, 2020

Extremely informative with practical information.

创建者 Mahika P

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Jun 11, 2020

I have learning many new things from this course

创建者 Vaibhav K

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Oct 31, 2019

helped me a lot to learn and increase my skills.

创建者 Fabian P

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Nov 7, 2018

good course with a lot of communication details.

创建者 Cesar S

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Aug 15, 2020

Excellent course to start in Digital Marketing.

创建者 shruti s c

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May 13, 2020

i am not able to get my certificate please help

创建者 Tomomasa A

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Mar 28, 2016

I could understand various "Digital Marketing".

创建者 Ali H

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May 5, 2021

was an amazing experience can't wait for more.

创建者 Tumisang P

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Nov 9, 2020

i have learnt things i did not know. thank you

创建者 AMAN S C

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May 22, 2020

good series but need some creativity in videos

创建者 Kanika B

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Sep 18, 2020

this helped me in learning so many new things

创建者 Omar S O

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Mar 11, 2019

I loved it! I highly and deeply recommend it!

创建者 Mahesh V

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Apr 21, 2018

The course is very good on digital landscape.

创建者 اشراقه م

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Nov 16, 2021

دورة مفيدة بكل المقاييس افخورة بأنني اجتزتها

创建者 Shrejus P

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Aug 19, 2020

very interesting and knowledgeable course...

创建者 Ishan K

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May 31, 2020

i get to learn a lot about digital marketing

创建者 Warawut G

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Apr 5, 2022

Thank you for The Digital Marketing course.

创建者 Liu X

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Sep 24, 2020

Excellent professor! Thank you sooom much!!

创建者 Maria R L P

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Sep 28, 2021

The best course of marketing i ever took!

创建者 Deleted A

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Sep 7, 2020

very interesting and enlightening course

创建者 Md A R S

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Sep 6, 2020

learn cool things about Digital Media :)

创建者 Annette A

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Aug 16, 2020

Key points well emphasized learned a lot

创建者 PRANAVIYA S

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Nov 15, 2020

Good course. Go for it.😍👍👍👍👍👍👍👍

创建者 oscar c

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Apr 16, 2020

Great teacher, materials and resources.