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返回到 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

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3,170 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

SK

Jun 16, 2020

Excellent step by step understanding of today's media strategies. Assignment and peer reviews gave exposure to different thinking and ideas. Thank you Coursera for providing the opportunity.

HH

Aug 15, 2021

That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

筛选依据：

626 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 650 个评论（共 752 个）

创建者 Wendy J

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Sep 29, 2019

Great course, outstanding content, amazing professor!

创建者 Elizabeth N M

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Sep 30, 2020

I have learnt some very good digital marketing tips.

创建者 Charles

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Feb 17, 2017

So much information in this course. It's been great!

创建者 Michael L

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Jul 3, 2021

Challenging courses, Thank you for the explanation.

创建者 S S J R

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Apr 20, 2020

The course was very effective and extremely useful.

创建者 Maria G d C

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Aug 7, 2021

Just awesome. Great professor. Thank you so much.

创建者 Anushka C

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Nov 14, 2022

extremely helpful, proper and relevant material

创建者 Carolyn G

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Mar 25, 2022

Very informative class with useful assignments.

创建者 AMIN G

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Apr 23, 2021

after course i couldnt receive my certification

创建者 Ngambue T N

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Oct 1, 2022

I really enjoyed all the classes, it was good

创建者 JAMEELA A I M

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Jul 19, 2022

Practical knowledge learned from this course.

创建者 Shivani M

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Feb 24, 2024

very usefull for the knowledge developement.

创建者 Rayo D

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Jun 20, 2022

The course was good and educative. thank you

创建者 Warawut G

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Apr 5, 2022

Thank you for The Digital Marketing course.

创建者 Dorothy K

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Mar 2, 2023

The course was very insightful and timely.

创建者 mahfuz T

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Apr 28, 2023

a course with full of learning materials

创建者 Zehra F

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Oct 11, 2022

great learning throughout the course!

创建者 Md. M H

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Oct 2, 2021

One of the best courses of marketing.

创建者 Chinnala v k

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Mar 27, 2021

very good course , easy to understand

创建者 Татьяна

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Sep 12, 2024

Спасибо профессору. Очень интересно!

创建者 Kwai Y L

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Mar 11, 2022

Compreshensive and practical course.

创建者 RUKHSANA G G

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Aug 4, 2020

Excellent course and instructor.

创建者 Liên N

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Jul 2, 2023

I feel good. Thank you coursera

创建者 María d l Á Á P

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Oct 4, 2021

Great content and evaluations!

创建者 Castor T

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Apr 17, 2022

Full of information. Love it!