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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

学生对 The University of Sydney 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的评价和反馈

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1,279 个评分

课程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

热门审阅

JJ

Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

Sep 17, 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

筛选依据：

151 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 175 个评论（共 322 个）

创建者 Ganesh H D o M

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Mar 6, 2021

Best course offered by University of sydney

创建者 Marisa C

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May 4, 2025

Excellent examples throughtout the course.

创建者 Christian A

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May 23, 2019

I really learned what I expected to learn.

创建者 Nutthakarn S

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Feb 10, 2019

Course is very clearly, easy to understand

创建者 Sanjay M

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Jun 18, 2020

A very detailed step into Design Thinking

创建者 Wim V

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May 19, 2020

Very well structured course, interactive!

创建者 Snehal K

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Nov 12, 2024

It was a great experience to learn this.

创建者 KAMILLA B

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Aug 12, 2024

Great course for all project managers.

创建者 Anoop D

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Jun 28, 2020

all modules are described efficiently

创建者 Giuseppe L

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Apr 7, 2019

A very well done course! Recommended.

创建者 NESIMA S

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Nov 3, 2019

very nice course, than you coursera

创建者 ARBAZAKBARATTAR

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Jun 3, 2020

That was really amazing training

创建者 matthew h

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Aug 22, 2018

A good introduction to this field

创建者 Frank C

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Sep 18, 2022

Muy bueno, excelente y práctico

创建者 Nese G

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Jun 30, 2020

It was a great jorney, thank you

创建者 Homero G F N

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Jul 15, 2019

Very good content and structured

创建者 Vu H

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May 27, 2025

It very good to develop product

创建者 Liaquat A K

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Mar 8, 2025

Outstanding Content, Thank you!

创建者 Luis C

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Jan 9, 2022

Great course! Really insightful

创建者 Amarjeet S

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Jun 10, 2020

Great learning and information.

创建者 Fady I

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Sep 11, 2019

Great one, totally recommended.

创建者 Ibrahim W A

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Jun 24, 2023

A good and indepth course even

创建者 NEERAJ K D

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Sep 12, 2022

so advantages for students...

创建者 Julie W

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Jun 23, 2021

Practical - good case studies

创建者 Rexie A

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Jan 14, 2021

Very helpful and informative.