Name: Design-Led Strategy: Design thinking for business strategy and entrepreneurship
Brand: The University of Sydney
Availability: OnlineOnly
Rating: 4.6 (328 reviews)

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课程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

326 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 329 个评论（共 329 个）

创建者 mohamed a

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Nov 22, 2022

Need more details, the discussion is cursory

创建者 Marcelo M

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Mar 16, 2026

Misleading title, obsolete contents. Since they like design thinking, they should check out the work of Roger Martin about strategy. Business model canvas? I would rather learn from Strategyzer like I did many years ago.