返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship
The University of Sydney

Design-Led Strategy: Design thinking for business strategy and entrepreneurship

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization.

状态:Corporate Strategy
状态:Innovation
中级课程小时

精选评论

DH

5.0评论日期:May 15, 2019

Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.

AS

4.0评论日期:Jan 16, 2025

I found the content insightful, and the topics were explained clearly. However, I felt the course could have delved a bit deeper into each topic for a more comprehensive understanding.

DC

4.0评论日期:Feb 12, 2021

The course was succinct and provided useful case studies and tools to help implement a design thinking process. I would recommend it to other busy professionals who need a crash course on this topic.

BB

5.0评论日期:Mar 4, 2019

I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.

EW

4.0评论日期:Feb 23, 2021

The course is very useful and I've learned a lot. A suggestion is to add a few examples of completed artefacts, e.g. Business Model Canvas and explain the theory around the completed examples.

BH

5.0评论日期:May 9, 2020

This course is very advisable for university students, entrepreneurs or anyone who want to have a big picture for the application of design thinking in business innovation.

DD

5.0评论日期:May 23, 2021

Design Led Strategy: Design thinking for business strategy and entrepreneurship is very useful course. Case studies and templates provided for Business Model Canvasing is very good.

RL

5.0评论日期:Sep 6, 2020

It's a very valuable and professional course. If you are starting your own business this course will help you to solve many doubts on the process of problem resolution and planning.

JJ

5.0评论日期:Aug 19, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

FF

5.0评论日期:Jun 18, 2023

Tôi thấy rất ấn tượng với chương trình học tập linh hoạt trên Cousera. Thật may mắn vì tôi được tham gia học tập tại đây. Những kiến thức này nhất định tôi sẽ áp dụng vào dự án sắp tới của chúng tôi.

SK

5.0评论日期:Dec 9, 2020

It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.

LN

5.0评论日期:Sep 17, 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

所有审阅

显示:20/328

Mateusz Kruszyk
2.0
评论日期:Jul 2, 2019
Emily Chon
1.0
评论日期:Oct 12, 2020
Subeer Kumaar
5.0
评论日期:Dec 10, 2020
Felipe Villegas
1.0
评论日期:Jul 11, 2020
NATALIE CHAN TE LI
5.0
评论日期:Aug 18, 2020
Omar Anfer
5.0
评论日期:Mar 10, 2020
Navneet Gautam
3.0
评论日期:Dec 28, 2019
Markus Welsch
1.0
评论日期:Mar 4, 2021
Dr Deepa Mehra
5.0
评论日期:Dec 10, 2022
Komal Bapna
5.0
评论日期:May 22, 2020
Alejandro Blanco
5.0
评论日期:May 21, 2020
Nayanjeet Chaudhury
5.0
评论日期:Apr 2, 2023
Lubi Lucas Ntshwane
5.0
评论日期:Sep 18, 2021
Daniel Gay
5.0
评论日期:Feb 8, 2021
Rocio Lu
5.0
评论日期:Sep 7, 2020
Hamsapriya Selvam
4.0
评论日期:Jun 12, 2018
Sergio Esteban
3.0
评论日期:Oct 27, 2023
Jad Sakr
3.0
评论日期:Apr 20, 2020
Henry Nilsson
3.0
评论日期:May 26, 2020
Sven Poguntke
1.0
评论日期:Mar 22, 2021