Over 80% of bloggers agree that blogging gets results – but creating high-quality blog content takes time! The average copywriter takes about 4 hours to write a blog post. For marketing copywriters, AI is a powerful tool—saving time, enhancing ideation, and improving editing. While 65% of bloggers have embraced AI to varying degrees, few use it for everything.

This Guided Project was created to help marketing professionals and copywriters unlock the full potential of generative AI in blogging. You will use ChatGPT to support each stage of your creative process—from preparing for an interview to transcribing, writing, editing, and producing your final product. This project will balance the raw power of AI with the nuance of human creativity, playing to the strengths of both. In this 2-hour course, you will learn how to design effective ChatGPT prompts for blog writing, create and evaluate content generated by ChatGPT, and integrate human creativity and brand voice into ChatGPT-generated content. To achieve this, you’ll put yourself in the shoes of a senior marketing copywriter tasked by the sales team to showcase a customer testimonial via a high-quality blog post. This course is aimed at learners who want to improve their ChatGPT-supported writing skills, save time, and create high-quality blog posts that get results. Any competent writer and casual ChatGPT user should be able to complete the project successfully.