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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,376 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

MJ

Jul 30, 2020

I really liked the class, I had no knowledge on these topics and now that I started a business with my mom I want to apply the learning that this course gave me. Thank you very much, very complete.

筛选依据:

1551 - The Strategy of Content Marketing 的 1575 个评论(共 1,696 个)

创建者 Dharini M

Jul 27, 2020

Great work.

创建者 MUu M

Jun 21, 2019

Good cpurse

创建者 Myriam S

Feb 21, 2025

Buen curso

创建者 Yessica C C

Nov 19, 2024

Buen curso

创建者 예솔 최 ( C

Mar 28, 2018

It is grea

创建者 Lokesh K

Feb 25, 2026

excellent

创建者 mohammad k

Dec 21, 2021

thank you

创建者 Monica M T T

May 24, 2020

Thank you

创建者 Andrea P H C

Nov 21, 2024

Exelente

创建者 ARTHANARISWARAN R

May 5, 2020

thanking

创建者 Claudia I M T

Nov 23, 2024

Acepto

创建者 wilner v

Apr 3, 2023

great

创建者 harshit l

Mar 1, 2023

great

创建者 SO P K

Mar 18, 2022

Good!

创建者 Prasanta M

Jun 3, 2020

Great

创建者 Xuan P T K

May 15, 2025

good

创建者 Manal A

Oct 3, 2024

GOOD

创建者 4749 D P C

Jul 18, 2023

yaaa

创建者 Sarvesh U

Mar 4, 2023

GOOD

创建者 PROMATH N M

Jul 8, 2020

Nice

创建者 zhao x

Feb 17, 2025

hao

创建者 Matteo D G

Oct 17, 2022

.

创建者 Rebecca S

Apr 23, 2020

First of all: I learned a lot. If you're new to content marketing or have a little experience in a related field but want to refresh your knowledge about content marketing you'll definitely find useful information.

My criticism goes towards the time schedule: in most weeks there are additional podcasts you need to hear which are not in the calculated total time. Also the description says 2-3 hours a week. The calculated time - without the sometimes over one hour podcast - says total times between 2:13 h and 5:56 . Plus time for research, setting up a website, ...

The readings are often very repetitive and feel more like advertising for copyblogger than educational material. I would have loved to hear for examples for different bussiness areas.

For a not native speaker nevertheless everything was understandable, in clear English with just as much technical terms as needed.

I'm not dissapointed I took this course and feel like I know a lot more than before. Just the time schedule needs improvement.

创建者 Gabriele A

May 26, 2020

As i said to the final feedback, this is a very interesting course, except for the lack of subtitles in any podcast and more practical example during the lessons, such as real article or sample of them.

Furthermore, i would like to clarify that the review system for assignments is very unfair. I have read of people who complain that they are evaluated with ZERO flat points, this is because many people do not even bother to read the uploaded works. It is unthinkable that in such a course there can be no control for this type of situation, at least an internal feedback system to the assessments so that those who voted with clearly low marks are at least reported to the site.

In my case, i had to reload the project 4 times before looking for a truthful feedback on my work, which therefore inevitably delayed the conclusion of the course.

So, 3 stars for these "problems".

创建者 V. P

Dec 12, 2024

I wouldn't mark this course as "Intermediate level", it's rather for beginners. Somebody who's looking for his first steps at content creating and content marketing will find it extremely helpful. But I do have experience in creative writing and was interested in building strategy which unfortunately isn't the strongest part of this course. It's just too vague to be helpful but again, if you don't have a lot of experience at this field, this will help a lot. Peer-reviewed assessment was just terrible, I failed four times and it was my fault only for the first time. Then it was just something... poorly reviewed (for example, one of reviewers marked that the assessment lacked part that was THE FIRST at assessment. I guess he didn't look at it at all). I also made a lot of peer reviews of assessment and clearly a lot of people didn't get a task at all.