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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,344 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

MM

Jul 7, 2021

Great materials. This course has everything you need to get started in content marketing. The actual course could have provided more case studies and hands on practice with the skills it covered.

MN

Jul 12, 2020

I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.Thank you, Coursera!

筛选依据:

676 - The Strategy of Content Marketing 的 700 个评论(共 1,688 个)

创建者 Heloisa B

Aug 13, 2020

Amazing experience! I learned so much. Great and simple language.

创建者 Aleksandra F

Jun 15, 2020

Great course with loads of information and materials. Very useful

创建者 Zankhin S

May 8, 2020

It's a good time to take this course during this lockdown period.

创建者 Jahidul I M

Apr 27, 2020

Outstanding course to know the ins and outs of Content Marketing.

创建者 Kristina M B

Feb 5, 2019

Very insightful. I would recommend this course! Thank you Simone!

创建者 Henok M A

Aug 25, 2023

It is a great course for marketing & communication professionals

创建者 Vuslat T

Nov 5, 2021

It really changed my life in a such short time. Thank you Sonia!

创建者 NASREEN A S

Oct 8, 2020

I learned a lot from this course about good marketing, thank you

创建者 Mukul B

Jun 20, 2018

Very useful. It has helped me to cut the clutter in my business.

创建者 Sarita A

Dec 6, 2017

Well-organized introduction course that bursts with information!

创建者 Santiago A C P

Oct 9, 2025

Very interesting and practical exercise on the Marketing Aspect

创建者 Kgr N

Aug 3, 2024

wow the course teach exallent knowledge about content marketing

创建者 John O A

Dec 30, 2022

This course is amazing. and it was very intuitive and engaging.

创建者 Albert B

Jul 23, 2022

Quite insightful. I got a whole new perspective about content.

创建者 Aline P

Feb 9, 2022

A clear, simple and effective course that fulfills its promise.

创建者 John A

Aug 30, 2021

An interesting course with grounded instructor on the subject.

创建者 Fabiana M

Jun 27, 2021

It was a complete and very helpfull! I liked a lot! Thank you!

创建者 Voitsekhovska K V

Jun 20, 2021

Wonderful course! It really helped me as a beginner copywriter.

创建者 Mustapha K

Jul 30, 2020

Very informative course. Though the assessment is very tasking.

创建者 17_004 M F F

Jun 5, 2020

This was really a phenomenal experience for me. Learned so much

创建者 AHMED R

Jun 2, 2020

One of the best courses that i studied taught me several things

创建者 Ugin R

Apr 24, 2020

The course was very well put together for an online curriculum.

创建者 YULIANA A

Nov 22, 2024

excelente curso muchas cosas buenas que puedo llevar práctica.

创建者 Ayeola R

Dec 17, 2021

I learned much about content construction during this course.