In a world where attention is the new currency, content is king. This Content Marketing Course is your Playbook to master storytelling, strategy, and smart automation, making you capable of creating content that captures hearts, ranks, and provides real results. For every marketer, entrepreneur, and would-be creator - this course will teach you how to turn ideas into a compelling brand narrative that sells.
Content Marketing Mastery
您将学到什么
Master content marketing strategies to build a strong brand and boost engagement across platforms.
Generate creative content ideas and formats, from blogs to videos, with ease.
Plan, schedule, and publish compelling content tailored for different platforms.
Use ChatGPT and AI tools to optimize content creation and enhance social media reach.
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
November 2025
作业
24 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Full Digital Marketing 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
This module introduces the core concepts of content marketing, including its importance and how to define your brand’s purpose. You’ll also learn how to identify your target audience, create customer personas, and craft content that resonates with them.
涵盖的内容
12个视频6个作业
In this module, you’ll explore strategies for generating creative content ideas and learn how to create content in different formats such as blogs, videos, and social media. You’ll also discover tips for repurposing content to increase its impact and reach.
涵盖的内容
14个视频6个作业
This module covers how to effectively publish and promote your content across various platforms. You’ll learn strategies for boosting engagement and how to measure your content’s performance to refine your marketing efforts.
涵盖的内容
13个视频6个作业
In this module, you’ll learn how to use AI tools, like ChatGPT, to streamline your content creation process. You’ll discover how AI can help with generating content ideas, writing articles, crafting social media posts, and optimizing your content for better results.
涵盖的内容
19个视频6个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
提供方
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状态：免费试用Coursera
University of California, Davis
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人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
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自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
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自 2021开始学习的学生
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''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
常见问题
This course is great for freelancers, entrepreneurs, digital marketers, and anybody else who wants to build a brand through content.
You don't need any experience before. The content marketing training starts with the basics and moves on to more advanced strategies.
This course teaches you the basics of creating content, as well as how to use AI tools like ChatGPT to generate ideas, write engaging copy, and automate content campaigns. This will give you an edge over your competitors in today's fast-paced digital world.
更多问题
提供助学金，